A capital campaign is a strategic and comprehensive fundraising effort by nonprofit organizations to raise significant sums of money for a specific project or purpose.

Find our articles about capital campaign best practices below.

Major Gift Series #9: Romancing the Ask – 6 Steps To a Perfect Major Gift Ask

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Here's the last in our series of 9 topics to help you raise many generous major gifts for your cause. Fundraising always comes down to asking, doesn’t it? “The Ask” is something we study, prep for, script, dream about, love and sometimes…

5 Ways to Get a Meeting With Your Major Donors

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How do I get a meeting with my major gift prospects - particularly the ones who are wealthy donors? That's a question everyone always wants to know- how to connect with the most wealthy donors on your prospect list. And it's a difficult…

Seven Golden Prospecting Strategies for Major Gifts

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We are all searching, searching for the right prospecting strategies for major gifts. So what strategies are you using? Do you sometimes feel like you are kissing frogs to find a potential prince? Well, don't worry! We have all kissed our…

How to Get Your Board Members To Help Identify Major Gift Prospects

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Sometimes when board members are asked to help identify major gift prospects, it can be uncomfortable. Here's why: Board members often don't want to share names of people they know because they're afraid they will be asked to "hit up" their…

The Best Way to Raise Endowment Funds – Via Planned Giving and a Capital Campaign

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One question we hear a lot is: "What's the best way to raise endowment funds?" Especially if you are in a capital campaign, you probably have planned gifts and endowments on your mind. Here are some simple ideas that might help you understand…
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Asking for a Major Gift and a Planned Gift in 4 Easy Steps

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Wow - the Ultimate Ask - a major gift and a planned gift all at one time! How to pull this off? Well, let's start with your donor. Cultivating a donor for a major gift involves many conversations with her. You talk with her…

How to Recruit a VIP Volunteer Who Will Close Major Gifts and Make Their Own Gift Too

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VIP Volunteers are essential ingredients to many major gifts efforts and capital campaigns. We need these individuals for their networks and connections - and access to large donors that we can’t reach. But they are difficult to enlist! Here…

How to Run Successful Capital Campaigns: An Interview with Amy Eisenstein

Is your organization looking to raise more money this year? Do you want to learn the steps to meet your fundraising goals? If so, then you are in luck. Amy Eisenstein from Tri Point Fundraising and I recently spoke about…

How to Warm Up Your Donors for Big Major Gift Asks

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Donors are people just like we are. They don’t want to be surprised by a solicitation. If you have a close relationship with your donor, then you’ll want to lay careful groundwork to prepare her. And you'll want to do this well before…
Prospective Donor

How to Get the Most Out of a Major Gift Visit!

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You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…

Your Board Members Can Become “Door Openers.” Here’s How!

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What would you MOST love your board members to do? Many nonprofit ED's tell me that  - of all possible things - they wish their board members would simply open doors. That's all. Just open doors. But what happens when you ask board members…

No Time for Planned Giving? Try These Quick Ideas!

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I'm as fired up as I can get about something big these days: planned giving. I know, I know -- you've heard it before. "Jump on planned giving," the consultants say. "I can't," you say back. "I don't have the bandwidth." Okay, I get that. But…

Three Easy Secrets to Major Gift Success

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Major gifts programs can become a money-raising machine for your wonderful cause. Here are three secrets that will dramatically improve your results from your fundraising activities and events. 1. Narrow, narrow, narrow down your focus. Restrict…

Count Your Blessings and Appreciate Your Donors at Thanksgiving

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It's the week of Thanksgiving here in the U.S. and we are counting our blessings. As you consider what you are thankful for, perhaps you might remember your DONORS - the wonderful people who make the work of your organization possible. I think…

4 Steps to a Transformational Gift

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Transformational gifts are the most amazing gifts of all. They are largest and most significant gift an individual will ever make. Isn't securing a transformational gift your ultimate dream? These gifts bring funding that can completely transform…