Fundraising strategy and counsel for every stage of growth

Gail Perry Group is a boutique fundraising consulting firm that partners with nonprofit leaders nationwide to increase philanthropic support and grow with confidence. Founded by Gail Perry in 1996, the firm’s team brings more than 130 years of combined experience in capital campaigns, major gift strategy, board engagement, and growth planning. Our counsel is tailored to where each organization is today and where it wants to go next.

We work with growth-minded nonprofits including organizations within higher education and independent schools, human services and behavioral health, arts and culture, historic preservation, healthcare and behavioral health, environmental and wildlife conservations, workforce development and affordable housing, and faith-based organizations. 

Our services range from a single assessment to an ongoing partnership: planning and feasibility studies, campaign counsel, board workshops, growth plans, development audits, prospect strategy, and major gifts training. Whatever the entry point, the goal is the same: expert-level counsel that energizes your team rather than draining it.

Simply email us or fill out this form to tell us about your organization and goals, and we’ll be in touch. We’ll talk through your organization’s fundraising goals and current capacity, then recommend the right starting point: whether that’s a planning or feasibility study, a development audit, or a more focused training or planning engagement.

Look for a firm with experience across the specific type of engagement you need, whether that’s a capital campaign, major gift program build-out, or fundraising training, plus named consultants with visible credentials and specific results they can point to. Ask how they structure fees, who may comprise the team you’ll work with, and how they tailor their approach to organizations like yours.

The cost of a planning study, also called a feasibility study, varies depending on the size and scope of the project. As a member of The Giving Institute, we adhere to its Ethical Principles, which include guidelines on how professional fees should be structured. Once we learn more about your goals and determine how we can best help, we will prepare a written proposal so you know the full cost before committing.

In most cases, yes, but timing matters. A planning study gathers candid feedback from donors and leaders to assess your campaign’s potential, priorities, timing, and readiness. If the necessary foundation is not yet in place, other planning or development work may be a better first step.

Often, the right answer is both. A consultant brings specialized expertise, an objective perspective, and added capacity, while your internal team sustains donor relationships and long-term fundraising success. The strongest engagements build your organization’s capabilities rather than create dependence on outside support.

Ask about their experience with organizations like yours, what a typical engagement includes, how they structure fees, and who will work directly with your team day to day. Request references from organizations similar in size, sector, and mission to your own.