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Gail Perry2019-07-12 09:18:542025-10-13 15:54:04Trend #7: Monthly Donors Are Going UP!Fundraising Blog Topics
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Gail Perry2019-07-12 09:18:542025-10-13 15:54:04Trend #7: Monthly Donors Are Going UP!Trend #4: 5 Ways to Overcome Declining Trust and Wary Donors
Annual Giving
This is the fourth installment in my series on major trends that will impact your fundraising results: the huge issue of declining trust and wary donors.
Donors are losing trust in nonprofits - and giving less.
So how do we deal with the…

Trend #2: Gifts Over $1k Are Going Up – And What To Do About It
Major Gift Fundraising
I think it's time for a major gift checkup!
Why? Some giving trends are showing that major donors are still brimming with generosity.
What does the crystal ball say about fundraising today and tomorrow?
Here’s the big news: A recent…

Small Donors are Disappearing . . . and What You Can Do About It
Asking for DonationsOne of the most disturbing trends in fundraising today is that small donors are disappearing.
I interviewed Roger Craver of the Agitator/Donor Voice Blog this week. (Roger is one of the direct mail/multi-channel gurus of our field, and I read…
The Asking Conversation: How to Ask for “Permission to Ask”
Asking for Donations, Major Gift Fundraising
So much of fundraising comes down to the Asking Conversation, doesn’t it?
It’s inevitable -- because we are simply in the business of raising money.
But asking can be tough: in worst cases – it’s full of fear and trepidation. Other…

It’s OK to Bless and Release a Donor
Donor Cultivation, Major Gift Fundraising
What do I mean by Bless and Release?
It’s what you do with an incommunicative, unresponsive donor: You just let go and release them from your attention.
Take this situation for example:
Here you are, trying so hard to reach out…

How to Create an Inspirational Nonprofit Case Statement
Capital Campaign, Major Gift Fundraising
This post is by Dr. Kathryn Gamble, senior consultant with Gail Perry Associates
Your case statement is the backbone of your fundraising program.
Why? Your nonprofit's case statement outlines your entire fundraising rationale: why your organization…

How Your Nonprofit Board Governance Committee Is Like My Garden
Board Development
Could your nonprofit board governance committee be like my garden?
My garden is a work in progress. And so is your board.
Just like my garden, your board needs an overseer – to care and feed for the board itself.
Every garden – and every…

Strengthen Your Fundraising Appeal With the “IPM” Formula
Annual Giving, Asking for Donations, Major Gift Fundraising
Here’s a very smart, efficient way to present your fundraising appeal.
It forces you to be crystal clear about the three fundamental parts of any formal Ask:
What impact it will make (I)
What project it will fund…

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