Our Best Practices.

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How to Get Your Current Donors to Give You 40% More

What would it look like if you raised 40% more from your current donors? Let's run the numbers: What if you are raising right now - say, $100k a year - and it comes from a group of about 700 donors. Wouldn’t it be wonderful if you could…

How Fundraising is Turning into “Fund Marketing”

Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…

How (Bad) Marketing and Branding can Kill Your Fundraising

Donor-Centered Fundraising, Fundraising Strategy, Marketing & Communications

WHY do you have marketing, communications and branding for your organization? It's important to ask these questions: WHY does marketing exist? What is the purpose of our newsletter? What is the purpose of our website? What…

7 Steps to Fundraising Success This Year: Strategic Tips for Your Board and CEO

Annual Giving, Board Members & Fundraising, Fundraising Strategy, Marketing & Communications

The new year is a great time to take stock of your fundraising strategy. Here are my strategic tips for board members and CEOs. These will help build a well-oiled fundraising machine inside your organization - something we all want! 1. Go…

Holiday Survival Guide: 5 Tips for Surviving and Enjoying the Holidays

Inspiration, Year-End Fundraising Campaign

Yes, the holidays can be wild! So very much to do! Here are my own favorite tips for not only surviving but really enjoying the holidays. Your #1 Job is to Protect Your OWN Good Energy YOU are the most important person of all during these…

One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising Campaign

Just think, 30% of your entire annual giving will occur in December. AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors' dollars? Here…

The One Mistake that Hurts Fundraising the Most

Annual Giving, Board Members & Fundraising, Year-End Fundraising Campaign

What is keeping you from raising the most money possible? Could it be that your own approach is holding you back? I have an idea for you - YOU might just be your own worst enemy. : ) This idea will help you make your job easier, more…

Phone Calls to Donors = Highly Profitable Fundraising

Annual Giving, Asking for Donations, Year-End Fundraising Campaign

Are you afraid of telephone fundraising? It can be scary to pick up the phone to call a donor or a potential donor! Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation. But stop a…

Is There a Crisis in Fundraising Leadership?

Board Members & Fundraising, Fundraising Strategy, Nonprofit Leadership

How do we attract, develop and retain good fundraisers? At last week's International Fundraising Congress, many of us were transfixed by a provocative conversation about "The Emerging Fundraising Leadership Challenge." International fundraising…

112 Tips to Raise More Money by Direct Mail Fundraising

Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising Campaign

Direct mail fundraising is a major workhorse for all nonprofits. And, yes, online giving and digital appeals are important - but donors pay far more attention to a paper letter that arrives in their mailbox. Here's a smart guide to help you…

5 Tips for Making Your Donors Love You

Annual Giving, Asking for Donations, Donor Cultivation, Fundraising Strategy, Marketing & Communications

Your donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You have to communicate with her…

A General Unrestricted Ask is LAZY Fundraising

Asking for Donations, Donor-Centered Fundraising, Fundraising Strategy

I’m going out on a limb here to challenge one of the oldest and most cherished fundraising habits in our sector. Not to fear! I’m also showing you how to take that general ask and make it sharper, more urgent, and more compelling. I remember…

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