Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Fundraising Blog Topics

How to Fire-Up Your Board’s Energy in 10 Minutes

,
By Gail Perry Updated August 2025 Strong boards don’t just happen — they’re cultivated.One of the fastest ways to strengthen your nonprofit’s leadership is to focus on board and trustee engagement. A truly effective board is…

Don’t Carry Out Your Mission on the Backs of Your Staff

,
Julian was a superstar young staffer on our client’s Annual Fund team. He doubled his area's contributions in his first year. Using his social and digital skills, he ramped up donor engagement and gifts.  In only six weeks, Julian…

How to Appreciate Your Fundraising Team

,
In the nonprofit sector, it seems many people doing the hard work are not often thanked or appreciated. The fundraising team lavishes attention on supporters. But who remembers those hardworking staffers themselves? Many great fundraisers…

Why Are We Facing a Fundraiser Exodus?

Are fundraisers ready to leave their jobs? Are we really facing a future fundraiser exodus This week’s big news is a new survey of fundraisers conducted by the Harris Poll for AFP and the Chronicle of Philanthropy. The survey found that…

The #1 Secret of Raising Lots of Money? Face Time With Major Gift Donors

,
Don't we love our major gift donors?  And we all know smart fundraisers should be spending their time with these lovely folks. But it can be really tough to get out of your office. And that’s a problem when you’re trying to raise…

Penelope Burk’s Favorite Wealth Screening Tool (Video)

, ,
https://vimeo.com/352765737/f252bfdbc3 Here's a hot tip from fundraising guru Penelope Burk. Kathryn Gamble and I had lunch with her at the NC Philanthropy Conference in Charlotte, NC this week. Kathryn and I had a packed room for our…

Five Strategies that Will Motivate Donors

How do you motivate your donors to give? It's a question I get asked a lot. Especially with the numbers of donors in decline, we have to do a better and better job at fundraising. If fewer people are giving, our appeals need to be…

What Do You Just Love About Fundraising?

Here's a little inspiration for fundraisers! Fundraising can bring such joy to many people - and also yourself. There's nothing in the world like seeing what your own work has accomplished - to create new good in the world. And. . . to…

Trend #7: Monthly Donors Are Going UP!

Great news - more and more people are becoming monthly donors to their favorite causes! Thank goodness. After so much dismal reporting about small donors dropping off, overall rates of giving going down, and retention rates declining…
Handshake | Gail Perry

Partner with Gail Perry Group

Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.