Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Three Important Goals for Every Major Donor Visit

When you are making a major donor visit, it’s always a good idea to know what you really, really want to accomplish.What are your ultimate goals?When you finally have the meeting with Mr. or Ms. Big Donor. What to do? How to handle?…

Top Facebook Marketing Blunders That Could Hurt Your Year-End Campaign

Year-End Fundraising Campaign

Oh my, Facebook is calling! What to do about all the social media opportunities out there?It's Social Media month here at Fired-Up Fundraising - and we're tackling the vast and changing world of social media. My focus is on how to use…

Tame the Social Media Content Monster: Create Impactful Social Content

Marketing & Communications

Today we have a guest post from social media expert Josh Hirsch, Director of Mission and Communications for Susan G. Komen South Florida.Josh is someone I'd call a "content king." He creates the coolest and most interesting stuff on…

Want a Winning Social Media Strategy? Take This First Step!

Marketing & Communications

It's Social Media month - and we're helping nonprofits craft a smart social media strategy! What do you really need to know? How can your social media strategy bolster fundraising? How do you use social channels to strengthen relationships…

What the Mountains at Machu Picchu Told Me

Inspiration

A good friend told me the strangest thing: “People who’ve taken the trip to Machu Picchu have returned and said it was “life-changing.’”“That’s odd,” I thought. “Life-changing. How could that be?” But as I was on the…

Don’t Make These 5 Mistakes In Your Fundraising Appeal Letter

Annual Giving, Asking for Donations, Fundraising Strategy, Marketing & Communications, Year-End Fundraising Campaign

Fundraising appeal letter mistakes - 5 key items to avoidYour year-end appeal letter just might be missing the boat.Here are some common fundraising appeal letter mistakes I see so very often: 1. Your call to action is weak. Lots…

#1 Tip to Create a Donor-Centered Appeal Letter

Asking for Donations, Donor-Centered Fundraising

Wish you could have been there:Sue was at her computer, struggling once again. She was trying to get the wording right in her fundraising appeal letter."Dang, this is so hard," she thought. Trying to make it donor-centered was a serious…

Creating a Donor-Centered Appeal Letter: A Makeover

Annual Giving, Asking for Donations, Donor-Centered Fundraising, Marketing & Communications

Want to create a donor-centered appeal letter?It's more difficult than you think, it's not very intuitive. It doesn't come naturally.When we actually sit down to write a letter, our natural inclination is to remind our donor how worthwhile…

What are the 3 Most Boring Words in Fundraising Appeals?

Annual Giving, Asking for Donations

What fun! Today I'm ranting a bit about what goes wrong with so many fundraising appeals.I’m sharing my thoughts on the most overused, most boring and least useful words ever to be used in fundraising appeals.And I want to know yours!What…

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