Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Fundraising Blog Topics

Crowdfunding as a Serious Fundraising Strategy? Yes!

Can you really raise big money via social media? Social media for fundraising? Let's take a look! I used to roll my eyes when people talked about social media channels as fundraising tools. But I think I've seen the light! CROWDFUNDING has…

Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications

We all know that fundraising is changing. And the way we talk with with our donors is changing like wildfire. So many new communications tools are out there -- offering more possibilities than I can hardly imagine. How do you bring all…

How to Create a Donor-Centered Appeal Letter by Writing With Love

Annual Giving, Donor-Centered Fundraising, Marketing & Communications

Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…

The Dark Side of Fundraising When You Don’t Have a Plan

Fundraising Plan, Fundraising Strategy

Come stroll with me through The Dark Side. This is what happens when your organization doesn’t have the proper elements in place for fundraising. There’s no way you can get good results from your fundraising strategies. (Don’t worry…

22 Power Questions to Ask Your Major Donor Prospects

Capital Campaign, Donor Cultivation, Major Gift Fundraising

What kind of questions have you be asking your major donor prospect lately? I love questions, because that helps you get to know your major gift donors well before you ask them for a gift! Here's a guest post from my buddy Andrea…

How to Turn Regular Donors into Monthly Donors

Annual Giving, Asking for Donations

Monthly giving is one of the great pots of gold for you and your cause. It's one of the best ways to grow more funding from your current donors, instead of having to beat the bushes for new donors all the time. Don't forget that monthly giving…

How to Promote and Close Monthly Giving In Your Fundraising Appeal Letters

Annual Giving, Asking for Donations

Can you pull in new monthly giving donors from your regular appeal letters? Yes, you really can. It's actually quite easy to generate new monthly donors via your regular direct mail fundraising program. Today we have a Guest Post from…

Rebranding Your Nonprofit? 6 Steps to be Sure Your Rebranding Sticks

Marketing & Communications

Can rebranding actually help you raise more money, retain more donors, and communicate more clearly? Can it help you get your message out to the right people, and recruit new members, clients or audiences? The answer is "of course" - IF you…

How to Write a Fundraising Appeal — Make Your Donor The Hero

Asking for Donations, Donor-Centered Fundraising

You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please Don't Make Your Letter the Same Old Ask I hope you are not planning to start out with…

Top Fundraising Strategy to Raise More Money in the Coming Year

Donor-Centered Fundraising

Today I am sharing the #1 fundraising strategy you need to implement for the coming year. Here's where the easy money is for your deserving nonprofit. #1 Strategy? Build Up Your Donor Loyalty Here’s how you create and nurture a whole cadre…

Is Your Back Office Staff Supporting or Undercutting Major Gift Fundraising?

Major Gift Fundraising

Is everybody on your staff supporting major gift fundraising? Let me tell you a story: Back when I was a hard-working fundraiser, I had a dollar goal that was so big, it was scary. Like you probably have. My job required me to be out of…

This Tip Makes Asking for a Gift Much Easier and More Successful

Asking for Donations

It's the scariest moment in fundraising. It's when you sit down with a prospective donor. You look them in the eye. And you ask for a gift. What would happen if you turned the conversation over to your donor? It could be quite different! Here…

Partner with Gail Perry Group

Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.

Reach Out