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How to Drive Major Donors Away and Kill Off Your Major Gifts Program

Hint: Your donor says to you, "I'm not an ATM." Have you ever had the sense that your major gift prospects are fleeing from you? Do they turn down your invitations for events, tours, even private VIP get-togethers? Do they refuse to see…

Your Major Gift Fundraising Questions – Answered!

Major Gift Fundraising

Q: Should we include a major gift prospect in our email blasts which include asks? Yes, but you should personalize these appeals, acknowledging your prospect's relationship with your cause, if at all possible. It’s a mistake to remove…

How to Get the Most Out of a Major Gift Visit!

Capital Campaign, Donor-Centered Fundraising, Major Gift Fundraising

You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…

How to Make Your Donors Happy With a Valentine!

Donor Cultivation, Fundraising Strategy

Valentine’s Day: it's time to show your donors some love! A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way. After all, they are the generous wonderful people who are making your work possible. They…

How to Get Your Current Donors to Give You 40% More

Donor-Centered Fundraising

What would it look like if you raised 40% more from your current donors? Let's run the numbers: What if you are raising right now - say, $100k a year - and it comes from a group of about 700 donors. Wouldn’t it be wonderful if you could…

How Fundraising is Turning into “Fund Marketing”

Donor-Centered Fundraising, Marketing & Communications

Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…

How (Bad) Marketing and Branding can Kill Your Fundraising

Donor-Centered Fundraising, Fundraising Strategy, Marketing & Communications

WHY do you have marketing, communications and branding for your organization? It's important to ask these questions: WHY does marketing exist? What is the purpose of our newsletter? What is the purpose of our website? What…

7 Steps to Fundraising Success This Year: Strategic Tips for Your Board and CEO

Annual Giving, Board Members & Fundraising, Fundraising Strategy, Marketing & Communications

The new year is a great time to take stock of your fundraising strategy. Here are my strategic tips for board members and CEOs. These will help build a well-oiled fundraising machine inside your organization - something we all want! 1. Go…

Holiday Survival Guide: 5 Tips for Surviving and Enjoying the Holidays

Inspiration, Year-End Fundraising Campaign

Yes, the holidays can be wild! So very much to do! Here are my own favorite tips for not only surviving but really enjoying the holidays. Your #1 Job is to Protect Your OWN Good Energy YOU are the most important person of all during these…

One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising Campaign

Just think, 30% of your entire annual giving will occur in December. AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors' dollars? Here…

The One Mistake that Hurts Fundraising the Most

Annual Giving, Board Members & Fundraising, Year-End Fundraising Campaign

What is keeping you from raising the most money possible? Could it be that your own approach is holding you back? I have an idea for you - YOU might just be your own worst enemy. : ) This idea will help you make your job easier, more…

Phone Calls to Donors = Highly Profitable Fundraising

Annual Giving, Asking for Donations, Year-End Fundraising Campaign

Are you afraid of telephone fundraising? It can be scary to pick up the phone to call a donor or a potential donor! Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation. But stop a…

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