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Fundraising Blog Topics

Rebranding Your Nonprofit? 6 Steps to be Sure Your Rebranding Sticks

Can rebranding actually help you raise more money, retain more donors, and communicate more clearly? Can it help you get your message out to the right people, and recruit new members, clients or audiences? The answer is "of course" - IF you…

How to Write a Fundraising Appeal — Make Your Donor The Hero

You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please Don't Make Your Letter the Same Old Ask I hope you are not planning to start out with…

Top Fundraising Strategy to Raise More Money in the Coming Year

Donor-Centered Fundraising

Today I am sharing the #1 fundraising strategy you need to implement for the coming year. Here's where the easy money is for your deserving nonprofit. #1 Strategy? Build Up Your Donor Loyalty Here’s how you create and nurture a whole cadre…

Is Your Back Office Staff Supporting or Undercutting Major Gift Fundraising?

Major Gift Fundraising

Is everybody on your staff supporting major gift fundraising? Let me tell you a story: Back when I was a hard-working fundraiser, I had a dollar goal that was so big, it was scary. Like you probably have. My job required me to be out of…

This Tip Makes Asking for a Gift Much Easier and More Successful

Asking for Donations

It's the scariest moment in fundraising. It's when you sit down with a prospective donor. You look them in the eye. And you ask for a gift. What would happen if you turned the conversation over to your donor? It could be quite different! Here…

How to Warm Up Your Donors for Big Major Gift Asks

Asking for Donations, Capital Campaign, Major Gift Fundraising

Donors are people just like we are. They don’t want to be surprised by a solicitation. If you have a close relationship with your donor, then you’ll want to lay careful groundwork to prepare her. And you'll want to do this well before…

Donor-Centered Moves Management: Systematic Cultivation for Your Major Gifts Prospects

Donor Cultivation, Major Gift Fundraising

If you want to manage your major gifts fundraising program, then use a moves management cultivation system. Moves management is a great tool for building those important relationships with top prospects over time. And we all know that…

How to Get Off the Dang Fundraising Treadmill

Board Members & Fundraising, Major Gift Fundraising

I wish you could have been there. It was a chilly winter day. I was in a large back room of a big office building, meeting with the board of a top-notch local nonprofit. This savvy board had gathered with me for a fundraising retreat/workshop. I…

How to Drive Major Donors Away and Kill Off Your Major Gifts Program

Asking for Donations, Donor Cultivation, Donor-Centered Fundraising, Major Gift Fundraising

Hint: Your donor says to you, "I'm not an ATM." Have you ever had the sense that your major gift prospects are fleeing from you? Do they turn down your invitations for events, tours, even private VIP get-togethers? Do they refuse to see…

Your Major Gift Fundraising Questions – Answered!

Major Gift Fundraising

Q: Should we include a major gift prospect in our email blasts which include asks? Yes, but you should personalize these appeals, acknowledging your prospect's relationship with your cause, if at all possible. It’s a mistake to remove…

How to Get the Most Out of a Major Gift Visit!

Capital Campaign, Donor-Centered Fundraising, Major Gift Fundraising

You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…

How to Make Your Donors Happy With a Valentine!

Donor Cultivation, Fundraising Strategy

Valentine’s Day: it's time to show your donors some love! A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way. After all, they are the generous wonderful people who are making your work possible. They…

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