Our Best Practices.

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6 Steps to Creating The Fundraising Results You Really Want

Want mega productivity in the coming year? Want to raise as much as you possibly can? Then let's get cracking on your smart, systematic fundraising plan. I'm talking about a plan that gets everybody in your organization on board. a plan…

#1 Strategy for Fundraising Appeals This Year: Make Your Donor the Hero

You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please don't make it the same old series of appeal letters. Please don't make your letter…

Our Guide to Brilliant Major Gift Cultivation Events

Donor Cultivation, Events, Friendmaking, Major Gift Fundraising

Many fundraising teams are hosting major gift cultivation events often – to open doors, make friends, cultivate potential supporters and thank your current donors. All of these gatherings are wonderful opportunities to bring people…

9 Point Profitability Checklist for Your Next Fundraising Auction

Annual Giving, Events

There's nothing like an experienced charity auctioneer's coaching when it comes to a high-profit fundraising auction. And I was quite impressed with the tips that Sherry Trular of Red Apple Auctions shared with us this week in our Highly…

Create a Profitable Fundraising Event Plan

Events, Fundraising Strategy

Do you have a solid fundraising event plan and timeline? One that will guarantee a solid ROI? Fundraising events take a lot of time and energy. Love ‘em or hate ‘em, fundraising events are here to stay. They are part of the…

How to Ask Your Donors for Feedback So They’ll Love You Even More

Annual Giving, Donor Cultivation, Major Gift Fundraising, Marketing & Communications

Have you tried asking your donors for feedback? This is a huge new trend that smart fundraisers are spearheading. Why can donor feedback be so important? How can you send communications to donors if you don't know if they like what…

How to Nail Your Online Messaging to Your Donors

Annual Giving, Marketing & Communications

Kivi Leroux Miller of Nonprofitmarketingguide.com is one of the smartest communications gurus anywhere. What I like about Kivi’s approach is that she cuts to the chase - no fluff, no bull. It’s straightforward advice on how to shape your…

Five Ideas That Will Make Major Gift Asks Much Easier and More Successful

Annual Giving, Asking for Donations, Donor Cultivation, Major Gift Fundraising

We all know that fundraising comes down to one exciting, scary moment: when you actually ask for support. This is when knees start knocking under the table, mouths get dry and suddenly words evaporate. But it doesn't have to be so awfully…

How to Secure the Major Gift: 10 Priceless Tips from Jerry Panas

Asking for Donations, Fundraising Strategy, Inspiration, Major Gift Fundraising

Jerry Panas is clearly one of our industry’s greats. I’ve learned so much from him over the years, and I hope you have studied his advice too. Today, I’m celebrating the fact that he’s joining us for Tuesday’s amazing Telesummit on…

Use the MPI Formula To Thank Donors and You’ll Increase Donor Retention

Annual Giving, Donor-Centered Fundraising, Fundraising Strategy, Major Gift Fundraising

Here's a smart formula to use for ALL sorts of donor communications. Send this information to donors AFTER they give. And your donors will love you for it. Try using the "MPI Fundraising Formula" for your thank yous. What's the MPI Fundraising…

6 Steps You Can Take Today to Improve Your Donor Retention

Annual Giving, Donor Cultivation, Donor-Centered Fundraising, Fundraising Strategy, Marketing & Communications

We all know that donor retention is where the easy money is for you, your team, and your organization. It's the key to sustainable fundraising for your organization. Getting current donors to renew is far, far easier than bringing in new…

When in Doubt, Throw a Party!

Events, Fundraising Strategy

Believe it or not - this is my #1 motto after more than 25 years in fundraising. But let me be clear - I DON'T mean throw another fundraising event! Heaven forbid! But here's what I really mean: I believe in making everything you do as…

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