Annual Giving refers to a philanthropic practice wherein individuals, donors, and alumni, make charitable contributions to nonprofit organizations to support various programs and initiatives. These fundraising campaigns aim to raise money for specific purposes, such as capital campaigns for building construction or renovations, endowments to provide long-term financial stability.

Find our articles about Annual Giving best practices below.

How to Turn Regular Donors into Monthly Donors

,
Monthly giving is one of the great pots of gold for you and your cause. It's one of the best ways to grow more funding from your current donors, instead of having to beat the bushes for new donors all the time. Don't forget that monthly…
Erica Waasdorp

How to Promote and Close Monthly Giving In Your Fundraising Appeal Letters

,
Can you pull in new monthly giving donors from your regular appeal letters? Yes, you really can. It's actually quite easy to generate new monthly donors via your regular direct mail fundraising program. Today we have a Guest Post from…

7 Steps to Fundraising Success This Year: Strategic Tips for Your Board and CEO

, , ,
The new year is a great time to take stock of your fundraising strategy. Here are my strategic tips for board members and CEOs. These will help build a well-oiled fundraising machine inside your organization - something we all want! 1. Go…

One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

, , ,
Just think, 30% of your entire annual giving will occur in December.  AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors' dollars? Here…

The One Mistake that Hurts Fundraising the Most

, ,
What is keeping you from raising the most money possible? Could it be that your own approach is holding you back? I have an idea for you - YOU might just be your own worst enemy. : ) This idea will help you make your job easier, more…

Phone Calls to Donors = Highly Profitable Fundraising

, ,
Are you afraid of telephone fundraising? It can be scary to pick up the phone to call a donor or a potential donor! Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation. But stop a…

112 Tips to Raise More Money by Direct Mail Fundraising

, , ,
Direct mail fundraising is a major workhorse for all nonprofits. And, yes, online giving and digital appeals are important - but donors pay far more attention to a paper letter that arrives in their mailbox. Here's a smart guide to help you…

5 Tips for Making Your Donors Love You

, , , ,
Your donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You have to communicate with her…

6 Steps to Creating The Fundraising Results You Really Want

Want mega productivity in the coming year? Want to raise as much as you possibly can? Then let's get cracking on your smart, systematic fundraising plan. I'm talking about a plan that gets everybody in your organization on board. a plan…

9 Point Profitability Checklist for Your Next Fundraising Auction

,
There's nothing like an experienced charity auctioneer's coaching when it comes to a high-profit fundraising auction. And I was quite impressed with the tips that Sherry Trular of Red Apple Auctions shared with us this week in our  Highly…

How to Ask Your Donors for Feedback So They’ll Love You Even More

, , ,
Have you tried asking your donors for feedback? This is a huge new trend that smart fundraisers are spearheading. Why can donor feedback be so important?   How can you send communications to donors if you don't know if they like what…

How to Nail Your Online Messaging to Your Donors

,
Kivi Leroux Miller of Nonprofitmarketingguide.com is one of the smartest communications gurus anywhere. What I like about Kivi’s approach is that she cuts to the chase - no fluff, no bull. It’s straightforward advice on how to shape your…

Five Ideas That Will Make Major Gift Asks Much Easier and More Successful

, , ,
We all know that fundraising comes down to one exciting, scary moment:  when you actually ask for support. This is when knees start knocking under the table, mouths get dry and suddenly words evaporate. But it doesn't have to be so awfully…

Use the MPI Formula To Thank Donors and You’ll Increase Donor Retention

, , ,
Here's a smart formula to use for ALL sorts of donor communications. Send this information to donors AFTER they give. And your donors will love you for it. Try using the "MPI Fundraising Formula" for your thank yous. What's the MPI Fundraising…

6 Steps You Can Take Today to Improve Your Donor Retention

, , , ,
We all know that donor retention is where the easy money is for you, your team, and your organization. It's the key to sustainable fundraising for your organization.  Getting current donors to renew is far, far easier than bringing in new…

18 Tips to Create a Wildly Profitable Monthly Giving Program

, ,
I am so impressed with the power of a monthly giving program. Here's why: It creates ongoing predictable cash flow. It's low cost and returns a high RIO. It takes your current donor base and pulls twice (or more!) as much funding…