Annual Giving refers to a philanthropic practice wherein individuals, donors, and alumni, make charitable contributions to nonprofit organizations to support various programs and initiatives. These fundraising campaigns aim to raise money for specific purposes, such as capital campaigns for building construction or renovations, endowments to provide long-term financial stability.

Find our articles about Annual Giving best practices below.

3 Tips for Improving Your Next Fundraising Appeal Letter

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Can you write an amazing fundraising appeal letter? It's one of the most basic skills for every fundraiser. But are you getting your letters right? Or wrong? Here's how to nail your next fundraising appeal letter: 1. Make it all about the ask. That's…

How I Saw the Light – Change Your Fundraising Communications Now!

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New options in fundraising communications and social media are literally transforming fundraising today. I admit, I was a bit slow to get with the program. And I’m willing to bet that any boomers on your team may be slow to get this…

Take Our Donor-Happiness Quiz

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Mr. Donor, How do I love thee? Let me count the ways. I hope you are happy with my organization, Mr. Donor! I hope you will stick around and become a die-hard long term supporter! Your donors are your "money in the bank" because they are funding…

3 Quick Ways to Delight Your Donors for the Holidays

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The holidays are a lovely time to send gifts and greetings to your donors. And I have a gift for YOU, my reader, this year! Here's my super Eggnog Recipe! right here! You’re probably planning to send holiday cards and/or gifts…

How to Create a Donor-Centered Appeal Letter by Writing With Love

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Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…

How to Turn Regular Donors into Monthly Donors

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Monthly giving is one of the great pots of gold for you and your cause. It's one of the best ways to grow more funding from your current donors, instead of having to beat the bushes for new donors all the time. Don't forget that monthly…
Erica Waasdorp

How to Promote and Close Monthly Giving In Your Fundraising Appeal Letters

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Can you pull in new monthly giving donors from your regular appeal letters? Yes, you really can. It's actually quite easy to generate new monthly donors via your regular direct mail fundraising program. Today we have a Guest Post from…

7 Steps to Fundraising Success This Year: Strategic Tips for Your Board and CEO

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The new year is a great time to take stock of your fundraising strategy. Here are my strategic tips for board members and CEOs. These will help build a well-oiled fundraising machine inside your organization - something we all want! 1. Go…

One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

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Just think, 30% of your entire annual giving will occur in December.  AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors' dollars? Here…

The One Mistake that Hurts Fundraising the Most

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What is keeping you from raising the most money possible? Could it be that your own approach is holding you back? I have an idea for you - YOU might just be your own worst enemy. : ) This idea will help you make your job easier, more…

Phone Calls to Donors = Highly Profitable Fundraising

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Are you afraid of telephone fundraising? It can be scary to pick up the phone to call a donor or a potential donor! Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation. But stop a…

112 Tips to Raise More Money by Direct Mail Fundraising

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Direct mail fundraising is a major workhorse for all nonprofits. And, yes, online giving and digital appeals are important - but donors pay far more attention to a paper letter that arrives in their mailbox. Here's a smart guide to help you…

5 Tips for Making Your Donors Love You

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Your donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You have to communicate with her…

6 Steps to Creating The Fundraising Results You Really Want

Want mega productivity in the coming year? Want to raise as much as you possibly can? Then let's get cracking on your smart, systematic fundraising plan. I'm talking about a plan that gets everybody in your organization on board. a plan…

9 Point Profitability Checklist for Your Next Fundraising Auction

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There's nothing like an experienced charity auctioneer's coaching when it comes to a high-profit fundraising auction. And I was quite impressed with the tips that Sherry Trular of Red Apple Auctions shared with us this week in our  Highly…

How to Ask Your Donors for Feedback So They’ll Love You Even More

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Have you tried asking your donors for feedback? This is a huge new trend that smart fundraisers are spearheading. Why can donor feedback be so important?   How can you send communications to donors if you don't know if they like what…