Annual Giving refers to a philanthropic practice wherein individuals, donors, and alumni, make charitable contributions to nonprofit organizations to support various programs and initiatives. These fundraising campaigns aim to raise money for specific purposes, such as capital campaigns for building construction or renovations, endowments to provide long-term financial stability.

Find our articles about Annual Giving best practices below.

Write Donor Appeal Letters that Rock Using AI

AI for Nonprofits: Crafting Compelling Appeal Letters with AI

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Revolutionize your fundraising with AI-powered appeal letters that tug at heartstrings & open wallets. Learn how to craft messages that resonate with donors.
10 Commandments for Annual Giving Success | GPG

10 Commandments for Annual Giving Success

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Unlock the secrets of a successful annual giving campaign with these 10 commandments. Elevate your fundraising strategy and achieve your goals.
Year-End Fundraising: Your Survival Guide

Year-End Fundraising: Your Survival Guide

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Your nonprofit’s roadmap to a successful year-end fundraising campaign: avoid team burnout with these motivational and collaboration strategies.
Nonprofit Fiscal Year-End Fundraising Strategy | GPG

#1 Strategy to Finish Your Fiscal Year-End Over Goal

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Learn the #1 strategy to exceed your nonprofit's fiscal year-end fundraising goals. Expert tips to personalize your communication & reconnect with lapsed donors.
2024

Use This AI Template for Killer Thank You Letters

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Learn how experts use AI tech to generate exceptional donor thank you letters. Discover our killer AI prompt to apply Gail Perry’s popular thank you letter template.
Recurring Donation for Nonprofits: Boost Results | GPG

The Latest Recurring Donations Trends You Need to Know

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Neon One’s Abby Jarvis reveals insights on recurring donations for nonprofits. Learn how to connect & build a sustainable giving program.

Let Go of the Money to Hold Onto Your Donors

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The best way to develop a donor relationship is to back off from the money. Engage your donor's heart instead, and open the door to a BIG Ask.
Take this approach if you want donors to throw money at you

Want Donors To Throw Money At You? Take This Approach

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Transform your major gift visits and learn how to convince donors to give without making an ask.

How Important is Technology to Your High Net Worth Donors?

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How best to communicate with your high-net-worth donors? How important is your website and related technology to them?
Capital Campaign Roadblocks to Fundraising Success

Capital Campaign Roadblocks to Fundraising Success

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Gail Perry and Kathryn Gamble discuss challenging capital campaign roadblocks including poor feasibility study results, and 3 other issues.

#1 Year-End Fundraising Tip: Warm Up Your Donors Before The Ask

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If you are starting to prepare for your annual fall fundraising campaign, it's time to get busy! Here's a first step to a successful year-end fundraising campaign: Warm up your donors first, before you do anything else. Simply start reconnecting…
Create a “Friendmaking” Committee of Board Members

Create a “Friendmaking” Committee of Board Members

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Do you want to get your board members actively making friends for your organization? Wouldn't it be wonderful if you could form a "Friendmaking Committee" of board members who'd be out there opening doors and hosting small friendmaking events?…
How to Write an Appeal Letter That Brings in the Money2023

How to Write a Solicitation for Donations Letter

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Appeal letters are the backbone of your annual fundraising campaigns that your nonprofit absolutely relies on.
Nonprofit Fundraising Trends

Nonprofit Fundraising Trends for 2023

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As fundraising consultants, we’re always keeping an eye on the latest nonprofit fundraising trends and developments. As we move into 2023, there are several key trends that can help your organization ride the waves of success and fundraising…
Gifts of Stock: Your Biggest Opportunity for the Year-End Giving Season

Investments & Stocks as Gifts: Your Biggest Opportunity for Year-End Giving

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Your biggest opportunity for mega year-end gifts is to seek gifts of stock.