Annual Giving refers to a philanthropic practice wherein individuals, donors, and alumni, make charitable contributions to nonprofit organizations to support various programs and initiatives. These fundraising campaigns aim to raise money for specific purposes, such as capital campaigns for building construction or renovations, endowments to provide long-term financial stability.

Find our articles about Annual Giving best practices below.

Three Steps to Launch a Robust Monthly Giving Program

Monthly giving programs are becoming more and more popular revenue sources.   So today, we have a guest post by author and international monthly giving guru Erica Waasdorp. Erica's the author of  Monthly Giving: the Sleeping Giant:…

12 Ways to Send Your Donors Love With a Valentine

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Have you considered Valentines for donors this year? It's time to show your donors some love! A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way. After all, they are the generous, wonderful…

Upgrading Year-End Donors to a Higher Gift Level

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Upgrading year-end donors can be a challenge - and an opportunity. What to do with your very important major and mid-level donors during your year-end campaign? Today we have a guest post from the very smart Rachel Muir, CFRE - sharing…

Upgrade Your Fundraising by Using the Phone

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Did you know that phone fundraising really works? Using the phone WILL boost your fundraising! I am in love with a very, very old technology. One that is so very "last century." The phone is something many fundraisers avoid. "It's intrusive,"…

Four-Step Master Plan for Your Year-End Campaign

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Here’s a smart, concise master plan for your year-end campaign. Follow this step-by-step format and you should see amazing fundraising results. Let’s make the most of the “giving season” and just nail your fall fundraising campaign! Here…

#1 Year-End Fundraising Mistake: A Weak Ask

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Are you making year-end fundraising mistakes? Too many organizations are not asking often enough. And when they do ask, they do it poorly. This is happening with far too many nonprofits. Especially smaller organizations – and some large…

7 Ways to Build Donor Retention and Create Highly Committed Donors Who Love You

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Don't we all want "highly committed donors" to our organizations? If you have highly committed donors, what would your donors do for you? Well - they will give and give and give again. What happens when your donors are not highly committed? My…

No More Crisis Mode Fundraising

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It's fundraising planning season. And many smart fundraisers often step back in the summer months (at least in the Northern Hemisphere) when things are slower. It's a time when you can (hopefully) move out of the daily grind and take stock.…

#1 Tip to Snag Last-Minute Online Fundraising Gifts

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Are you hoping to snag tons of last-minute online gifts? Here's my #1 recommendation to help you raise the most money this week. There's a lot of money at play for last-minute online gifts. Many donors will be inspired by the holiday season…

Your End of Year Giving Email Subject Lines (knock them off)

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Are your fundraising email appeals ready and lined up for the last week of the year? Is your email subject line click worthy? It's not too late to tweak them and sharpen up your ask. Remember, as much as 10% of your ENTIRE ANNUAL giving…

10 Ways to Screw Up Your Year End Campaign

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There's nothing more important this fall than your year-end fundraising effort! Everybody's ramping up to reach their annual fund targets. October thru December is the time when many nonprofits will ask for and receive most of their contributions.…

3 Tips for Improving Your Next Fundraising Appeal Letter

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Can you write an amazing fundraising appeal letter? It's one of the most basic skills for every fundraiser. But are you getting your letters right? Or wrong? Here's how to nail your next fundraising appeal letter: 1. Make it all about the ask. That's…

How I Saw the Light – Change Your Fundraising Communications Now!

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New options in fundraising communications and social media are literally transforming fundraising today. I admit, I was a bit slow to get with the program. And I’m willing to bet that any boomers on your team may be slow to get this…

Take Our Donor-Happiness Quiz

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Mr. Donor, How do I love thee? Let me count the ways. I hope you are happy with my organization, Mr. Donor! I hope you will stick around and become a die-hard long term supporter! Your donors are your "money in the bank" because they are funding…

3 Quick Ways to Delight Your Donors for the Holidays

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The holidays are a lovely time to send gifts and greetings to your donors. And I have a gift for YOU, my reader, this year! Here's my super Eggnog Recipe! right here! You’re probably planning to send holiday cards and/or gifts…

How to Create a Donor-Centered Appeal Letter by Writing With Love

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Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…