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The Discovery Process: How to Tell if Your Prospect is Going to Make a Major Gift

What is the “Discovery Process” in major gift and capital campaign fundraising? It's the process of sleuthing for your best donors.  You're looking for that lovely golden egg in the basket - a donor who is truly qualified.  Why…
nonprofit fundraising best practices

What is Your Donor’s Emotional Connection?

Most of your donors are probably giving because they have an emotional connection with your organization’s work. Finding those connections is a key step in developing a happy relationship with the donor. Here’s an example: We…

Oh No! Your Donor Just Made a Mega Gift to Another Nonprofit!

Oh dear, what could be worse? You wake up one morning and find out one of your donors has just made a mega gift to a similar nonprofit right down the street. What a disappointment! There’s serious consternation in the halls of the…

High Net-Worth Donors: Is Now the Time to Raise Big Money?

There are more high net-worth donors in the U.S. than ever – over the last three years the stock market was on a long bull run, increasing the wealth of many. Nearly 9% of the U.S. population now have wealth of $1 million or more…

Ditch the Capital Campaign Public Phase?

Should you cancel your capital campaign public phase?  Yes, we think this is something worth considering. Would it be possible to skip the Public Phase of your campaign without any consequence?   Here’s the challenge we…

What is a Capital Campaign in Fundraising

Many people ask us about the traditional three phases of a capital campaign - Campaign Planning Phase, Silent Phase, and Public Phase. It's interesting to consider that this model, which is the standard for capital campaigns…
AFPICON

Our Top Takeaways from ICON ‘22

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Today we are sharing some of our top takeaways from AFP’s big international fundraising conference known as ICON.  We enjoyed hearing from the smartest people in our sector who shared their best thinking – everything from big…
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