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Gail Perry2022-07-21 16:48:122025-10-17 09:54:28When “Friendraising” Works Better Than FundraisingFundraising Blog Topics
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Gail Perry2022-07-21 16:48:122025-10-17 09:54:28When “Friendraising” Works Better Than Fundraising
The Donor Teared Up. Then He Offered a Campaign Gift, Unasked.
Capital Campaign, Fundraising Strategy, Major Gift FundraisingHere’s a wonderful Major Gifts Intensive success story from one of our smart participants.Chris Cook, Executive Director of the Bemis Center for Contemporary Arts in Omaha, said he really enjoyed practicing his new advanced…

Capital Campaign Pre-Planning: What to do Before Hiring a Consultant
Capital Campaign, Fundraising StrategyHow important is capital campaign pre-planning?We see many organizations that want to move forward quickly to launch a capital campaign. They are excited about their vision and are ready to dive straight away into a feasibility study.It's…

The Discovery Process: How to Tell if Your Prospect is Going to Make a Major Gift
Major Gift FundraisingWhat is the “Discovery Process” in major gift and capital campaign fundraising?It's the process of sleuthing for your best donors. You're looking for that lovely golden egg in the basket - a donor who is truly qualified. Why…

What is Your Donor’s Emotional Connection?
Capital CampaignMost of your donors are probably giving because they have an emotional connection with your organization’s work. Finding those connections is a key step in developing a happy relationship with the donor.Here’s an example: We…

Oh No! Your Donor Just Made a Mega Gift to Another Nonprofit!
Capital CampaignOh dear, what could be worse? You wake up one morning and find out one of your donors has just made a mega gift to a similar nonprofit right down the street.What a disappointment! There’s serious consternation in the halls of the…

High Net-Worth Donors: Is Now the Time to Raise Big Money?
Capital CampaignThere are more high net-worth donors in the U.S. than ever – over the last three years the stock market was on a long bull run, increasing the wealth of many.Nearly 9% of the U.S. population now have wealth of $1 million or more…

Ditch the Capital Campaign Public Phase?
Capital CampaignShould you cancel your capital campaign public phase? Yes, we think this is something worth considering. Would it be possible to skip the Public Phase of your campaign without any consequence? Here’s the challenge we…

What is a Capital Campaign in Fundraising
Capital Campaign
Many people ask us about the traditional three phases of a capital campaign - Campaign Planning Phase, Silent Phase, and Public Phase.It's interesting to consider that this model, which is the standard for capital campaigns…

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