Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Fundraising Blog Topics

Major Gift Success Only Happens With These Two Systems

Is everyone in your organization focusing on major gifts success? I hope you are! Because if you want to be successful, there are the two systems you must, must have. Just about every organization that achieves major gifts success uses these…

Fundraising Barriers: The Idea of “Fundraising” is All Wrong!

,
By Gail Perry, updated August 2025 What are the fundraising barriers that are holding you back - even inside your own organization? I bet there are plenty! Are you and your team working, perhaps, within a whole sea of hindrances? We…

10 Ways to Screw Up Your Year End Campaign

,
There's nothing more important this fall than your year-end fundraising effort! Everybody's ramping up to reach their annual fund targets. October thru December is the time when many nonprofits will ask for and receive most of their contributions.…

Crowdfunding Success for #GivingTuesday – 6 Key Tips

Are you looking for crowdfunding success? I want to officially acknowledge crowdfunding as a smart strategy that can capture new major donors and raise serious money - all in one day. And I like the idea of turning it all into a social media…

How to Create a Donor-Centered Fundraising Letter

, ,
Are you wondering how to really nail a donor-centered fundraising letter? Are you trying to create a letter for your annual campaign that can grab hold of your donor's attention quickly? And do you want to write a letter that just makes…

5 Ways Board Members Can Boost Year-End Fundraising Over Goal

,
Yes, your board members can boost year-end fundraising way over your goal this fall. How? There are easy jobs they can do and roles they can play --- and help meet and even exceed your fundraising goal this year. The things that board members…

3 Tips for Improving Your Next Fundraising Appeal Letter

, ,
Can you write an amazing fundraising appeal letter? It's one of the most basic skills for every fundraiser. But are you getting your letters right? Or wrong? Here's how to nail your next fundraising appeal letter: 1. Make it all about the ask. That's…

How I Saw the Light – Change Your Fundraising Communications Now!

,
New options in fundraising communications and social media are literally transforming fundraising today. I admit, I was a bit slow to get with the program. And I’m willing to bet that any boomers on your team may be slow to get this…
superwoman board member

Board Members: Some Ideas About Fundraising That Might Surprise You!

, , ,
If you are a nonprofit board member, does this sound familiar? Your organization needs more financial resources. And you are not sure which path to take: Should you: Help launch another fundraising event? Invite your friends people over…
Handshake | Gail Perry

Partner with Gail Perry Group

Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.