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Fundraising Blog Topics

Take Our Donor-Happiness Quiz

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Mr. Donor, How do I love thee? Let me count the ways. I hope you are happy with my organization, Mr. Donor! I hope you will stick around and become a die-hard long term supporter! Your donors are your "money in the bank" because they are funding…

Your Donor-Centered Appeal Letter Checklist

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Congratulations! You want to create a real, live donor-centered appeal letter!  Let's nail the proper tone and wording. This makes your donors happy. It engages and excites her about your work. And inclines her to be more generous. Clearly…

2 Steps to Create Loyal MAJOR Donors Who Give You More Each Year

Wouldn’t it be wonderful if you could attract lots of generous repeat gifts from your donors? As my mentor at Duke University used to say, “The first gift is, hopefully, never the largest! Don’t you just love that optimism? What is…

The Best Way to Raise Endowment Funds – Via Planned Giving and a Capital Campaign

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One question we hear a lot is: "What's the best way to raise endowment funds?" Especially if you are in a capital campaign, you probably have planned gifts and endowments on your mind. Here are some simple ideas that might help you understand…
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Asking for a Major Gift and a Planned Gift in 4 Easy Steps

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Wow - the Ultimate Ask - a major gift and a planned gift all at one time! How to pull this off? Well, let's start with your donor. Cultivating a donor for a major gift involves many conversations with her. You talk with her…

 4 Easy Ways to Get The Appointment with a Major Gift Prospect

Don’t you just love asking potential donors for appointments? Or do you hate it? If you dislike this step in the major gift process, you are not alone. People often tell me that trying to get an appointment can be the worst part of fundraising…

3 Key Major Gifts Fundraising Strategies for 2023

No matter what the economy is doing, many donors still give big gifts. Major gifts. Transformational gifts, even. It's always possible for you to bring in serious money from your major gifts program. Major gifts fundraising strategies are changing! We're…

3 Quick Ways to Delight Your Donors for the Holidays

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The holidays are a lovely time to send gifts and greetings to your donors. And I have a gift for YOU, my reader, this year! Here's my super Eggnog Recipe! right here! You’re probably planning to send holiday cards and/or gifts…

Your Major Gift Donors Can Take You Well Over Your Year-End Goal

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Are you worried about meeting your year-end fundraising goal? Well, that's ok. I think a little worry is a good thing. It sure is motivating! Let's use our extra energy at this time of year to focus, focus, focus on the most productive…
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