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Nonprofit Capital Campaigns: Five Secrets of Success
Capital CampaignWhat does it really take for a successful nonprofit capital campaign? Many institutions are raising millions, hundreds of millions and even billions for major institutions like universities. All this funding seems to just like flow into…

Capital Campaign Feasibility Study Questions Revealed
Capital CampaignOur Capital Campaign Feasibility Studies always have multiple goals. Of course, we can all agree that the #1 goal of a feasibility study is to research your gift potential for your pending capital campaign.But you also want your study…

How to Craft a Compelling, Powerful Vision Statement
Capital Campaign Your Vision Statement is a marketing document that describes your organization’s vision for change in the world. It's a short version of your capital campaign case for support. Most importantly, a Vision Statement is your chance to sell others…

When “Friendraising” Works Better Than Fundraising
Annual Giving, Board Members & Fundraising, Donor-Centered FundraisingHere's a pretty revolutionary concept: Could it be that "friendraising" might work better than fundraising?In many instances, the answer is yes.Consider what could happen if you focused on your current donors and tried to make friends…

The Donor Teared Up. Then He Offered a Campaign Gift, Unasked.
Capital Campaign, Fundraising Strategy, Major Gift FundraisingHere’s a wonderful Major Gifts Intensive success story from one of our smart participants.Chris Cook, Executive Director of the Bemis Center for Contemporary Arts in Omaha, said he really enjoyed practicing his new advanced…

Capital Campaign Pre-Planning: What to do Before Hiring a Consultant
Capital Campaign, Fundraising StrategyHow important is capital campaign pre-planning?We see many organizations that want to move forward quickly to launch a capital campaign. They are excited about their vision and are ready to dive straight away into a feasibility study.It's…

The Discovery Process: How to Tell if Your Prospect is Going to Make a Major Gift
Major Gift FundraisingWhat is the “Discovery Process” in major gift and capital campaign fundraising?It's the process of sleuthing for your best donors. You're looking for that lovely golden egg in the basket - a donor who is truly qualified. Why…

What is Your Donor’s Emotional Connection?
Capital CampaignMost of your donors are probably giving because they have an emotional connection with your organization’s work. Finding those connections is a key step in developing a happy relationship with the donor.Here’s an example: We…

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