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Fundraising Blog Topics

Three Ways Our Current Environment Opens Unique Opportunities for Fundraising

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We know our current environment presents challenging times. You’ve had to reinvent just about everything you do - from communicating with your donors to delivering your organization’s services.  Just about everything is different. All…

Donors are Stepping Up! Giving Was Up 7.5% in the First Half of This Year

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Remember April, when we were all clenching our teeth and thinking “Oh wow, this is not the year for fundraising. How will we get through it?”  Well, it turns out recent data proves that 2020 is actually a great year for fundraising. So…

Board Chairs: How to Fire Up Your Board with a Call to Action

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  Here's a call to action for all board chairs! You have a big job. Especially these days.  Many organizations are facing major decisions - about funding, staffing, service delivery - and everything else. As we said two weeks ago, a small…

Step Up Your Ask With These Proven Strategies

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We are coming up on year-end and, as usual, there is one thing on fundraisers’ minds: “How can I effectively use this season to ask for gifts?”  I hope you are not thinking of using these themes or phrases in your appeals:  “Please…

A Small Goal and A Small Vision Won’t Cut It In This Environment

Okay, forewarning - this is a bit of a rant. Prepare yourself for some tough love, some hard truths, and some tangible takeaways to keep your organization on the right track during this pandemic! Trust me, a small vision won't cut it. Nonprofits…
5 Ways Board Members Can Boost Your Virtual Year-End Campaign

5 Ways Board Members Can Boost Your Virtual Year-End Campaign

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This year, your year-end fundraising campaign may look a little different. With social distancing still the norm for many people, you'll be using digital tools and direct mail, with no personal visits or gatherings. You need your board members'…
How Will We Cultivate Donors This Fall?

How Will We Cultivate Donors This Fall?

“Cultivate donors.” I bet you’ve heard that before.  But how do we accomplish this in the virtual environment?  We like to think of cultivation as nurturing your donor’s philanthropic interest in your organization’s work. And…

Advice for a New Major Gift Officer: Raise Money the Minute You Hit the Ground

This week on Facebook LIVE we discussed common mistakes that a new major gift officer often makes.  Now we’re following up with ideas to help you get started quickly and see some quick fundraising wins.  Being new can be daunting,…

How COVID Times Provide Unique Opportunities for Fundraising

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Yes, COVID times are hard for everyone to handle.  But don’t despair: We are finding that these times offer some pretty interesting and unique opportunities for fundraising.  Unusual times often bring up unusual opportunities…
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