Fundraising Strategy is a comprehensive approach to raise funds for Nonprofit Organizations. It is essential for nonprofits to develop and implement a well-thought-out fundraising strategy to ensure sustained financial support for their operations and programs. A fundraising strategy encompasses a wide range of initiatives such as hosting fundraising events, engaging supporters, utilizing online platforms, and seeking sponsorships.

Find below our articles about Fundraising Strategy best practices.

When in Doubt, Throw a Party!

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Believe it or not - this is my #1 motto after more than 25 years in fundraising. But let me be clear - I DON'T mean throw another fundraising event! Heaven forbid! But here's what I really mean: I believe in making everything you do as…

Major Gift Prospect Visits: Your Questions and My Ruthlessly Practical Answers

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Visits with major gift prospects can be scary. How do you handle them? What do you say? Here are my answers to all your questions from last week's webinar: Q: What if your donor hijacks the conversation and you lose control? That will certainly…

Does Your Organization Really Support Fundraising? Take This Simple Quiz

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  Many organizations pay lip service to supporting their fundraising team, but end up failing miserably. Your board, your executive director, and your program and admin staff can undercut fundraising efforts easily. And in many organizations…

Five Clues Your Fundraising is Headed Downhill

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Don’t we all want fundraising that provides reliable, consistent, revenue?   Money we can count on year after year? But that kind of reliable success doesn't just happen. It takes serious work and commitment. And many organizations…

How Major Gift Fundraising is Like Being Mother of the Bride

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Being mother of the bride has been an experience in "letting go." And it reminds me of how I have had to "let go" with some major donor prospects. Because they just wouldn't, wouldn't focus on what I wanted them to fund! Let me tell you the…

How to Screw Up Your Fundraising – Easy Steps to Financial Ruin

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Could the greatest challenges to fundraising success be coming from INSIDE your organization? The nonprofit world has been abuzz recently about a disturbing report detailing many internal challenges facing many nonprofit fundraising programs. The…

The Grim News About Your Fundraising Strategy

I am usually the voice of cheer and optimism. But today I have to share some pretty bad news with you. And I hope (expect!) that  it will be a serious wake up call to you and your board to fix your fundraising strategy. AFP (the Association…
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Don’t Be a Fundraising Dinosaur: 5 Big Ideas to Adopt Right Now

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Here are more provocative nuggets from the recent AFP International Conference in Vancouver. I just couldn't resist sharing these "status-quo" challenges! Here's my challenge: Take this list to your next board meeting. Ask your board members:…
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Gail Perry speaking
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Protected: The Board Member’s Guide to Asking: Resources

Hi! Thanks for joining me for my presentation on "The Board Member's Guide to Asking." You'll get lots of tips and strategies that will help you make a successful ask the first time, and every time. Here are the resources from the webinar: PowerPoint:…
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Introduction for Speaking Engagements

Gail Perry, MBA, CFRE, is an internationally recognized fundraising consultant and is considered one of the foremost national experts in the field of philanthropy and nonprofits. Her company, Gail Perry Group, leads nonprofits to extraordinary…