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Gail Perry2014-01-24 11:26:102025-10-13 14:08:036 Steps You Can Take Today to Improve Your Donor RetentionFundraising Blog Topics
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Gail Perry2014-01-24 11:26:102025-10-13 14:08:036 Steps You Can Take Today to Improve Your Donor Retention
When in Doubt, Throw a Party!
Events, Fundraising Strategy
Believe it or not - this is my #1 motto after more than 25 years in fundraising.
But let me be clear - I DON'T mean throw another fundraising event!
Heaven forbid!
But here's what I really mean:
I believe in making everything you do as…

How to Create a Fundraising Action Plan for Your Board
Board Development, Board Members & Fundraising, Donor Cultivation, Major Gift Fundraising, Motivating Board MembersBoard members are naturally nervous about fundraising.
But there are ways to calm them down and make fundraising fun for them.
No kidding!
Here's how: set them up to do fundraising jobs that DON'T involve soliciting.
Tell them…

Your Board Members Can Become “Door Openers.” Here’s How!
Board Development, Capital Campaign, Friendmaking, Major Gift Fundraising, Motivating Board MembersAs a nonprofit leader, what would you most love your board members to do?
Many nonprofit ED's share that - of all possible things - they wish their board members would simply open doors. That's all.
Just open doors and make introductions.
But…

Major Gift Prospect Visits: Your Questions and My Ruthlessly Practical Answers
Fundraising Strategy, Major Gift FundraisingVisits with major gift prospects can be scary. How do you handle them? What do you say?
Here are my answers to all your questions from last week's webinar:
Q: What if your donor hijacks the conversation and you lose control?
That will certainly…

Encourage Planned Gifts By Telling a Bequest Story
Marketing & Communications, Planned GivingFor the first time ever, I have a guest post today!
I'd like to introduce you to Claire Meyerhoff, who is my favorite Planned Giving marketing expert.
As owner of the PG Agency and Editorial Director at Planned Giving Marketing.com, Claire…

No Time for Planned Giving? Try These Quick Ideas!
Capital Campaign, Major Gift Fundraising, Planned Giving
I'm as fired up as I can get about something big these days: planned giving.
I know, I know -- you've heard it before. "Jump on planned giving," the consultants say.
"I can't," you say back. "I don't have the bandwidth."
Okay, I get that.
But…

Does Your Organization Really Support Fundraising? Take This Simple Quiz
Board Members & Fundraising, Fundraising Strategy, Nonprofit Leadership
Many organizations pay lip service to supporting their fundraising team, but end up failing miserably.
Your board, your executive director, and your program and admin staff can undercut fundraising efforts easily.
And in many organizations…

Five Clues Your Fundraising is Headed Downhill
Board Members & Fundraising, Fundraising Strategy, Inspiration, Nonprofit LeadershipDon’t we all want fundraising that provides reliable, consistent, revenue?
Money we can count on year after year?
But that kind of reliable success doesn't just happen. It takes serious work and commitment.
And many organizations…

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