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Fundraising Blog Topics

How to Warm Up Your Donors for Big Major Gift Asks

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Donors are people just like we are. They don’t want to be surprised by a solicitation. If you have a close relationship with your donor, then you’ll want to lay careful groundwork to prepare her. And you'll want to do this well before…

Donor-Centered Moves Management: Systematic Cultivation for Your Major Gifts Prospects

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If you want to manage your major gifts fundraising program, then use a moves management cultivation system.   Moves management is a great tool for building those important relationships with top prospects over time. And we all know that…
How to Get Off the Fundraising Treadmill

How to Get Off the Dang Fundraising Treadmill

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By Gail Perry, Updated August 2025 I wish you could have been there. It was a chilly winter day. I was in a large back room of a big office building, meeting with the board of a top-notch local nonprofit. This savvy board had gathered…

How to Drive Major Donors Away and Kill Off Your Major Gifts Program

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Hint: Your donor says to you, "I'm not an ATM." Have you ever had the sense that your major gift prospects are fleeing from you? Do they turn down your invitations for events, tours, even private VIP get-togethers? Do they refuse to see…

Your Major Gift Fundraising Questions – Answered!

Q: Should we include a major gift prospect in our email blasts which include asks? Yes, but you should personalize these appeals, acknowledging your prospect's relationship with your cause, if at all possible. It’s a mistake to remove…
Prospective Donor

How to Get the Most Out of a Major Gift Visit!

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You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…

How to Make Your Donors Happy With a Valentine!

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Valentine’s Day: it's time to show your donors some love! A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way. After all, they are the generous wonderful people who are making your work possible. They…

How to Get Your Current Donors to Give You 40% More

What would it look like if you raised 40% more from your current donors? Let's run the numbers: What if you are raising right now - say, $100k a year -  and it comes from a group of about 700 donors. Wouldn’t it be wonderful if you could…

How Fundraising is Turning into “Fund Marketing”

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Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…
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