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Erica Waasdorp

How to Promote and Close Monthly Giving In Your Fundraising Appeal Letters

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Can you pull in new monthly giving donors from your regular appeal letters? Yes, you really can. It's actually quite easy to generate new monthly donors via your regular direct mail fundraising program. Today we have a Guest Post from…

Rebranding Your Nonprofit? 6 Steps to be Sure Your Rebranding Sticks

Can rebranding actually help you raise more money, retain more donors, and communicate more clearly? Can it help you get your message out to the right people, and recruit new members, clients or audiences? The answer is "of course" - IF you…

How to Write a Fundraising Appeal — Make Your Donor The Hero

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You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please Don't Make Your Letter the Same Old Ask I hope you are not planning to start out with…

Top Fundraising Strategy to Raise More Money in the Coming Year

Today I am sharing the #1 fundraising strategy you need to implement for the coming year. Here's where the easy money is for your deserving nonprofit. #1 Strategy? Build Up Your Donor Loyalty Here’s how you create and nurture a whole cadre…

Is Your Back Office Staff Supporting or Undercutting Major Gift Fundraising?

Is everybody on your staff supporting major gift fundraising? Let me tell you a story: Back when I was a hard-working fundraiser, I had a dollar goal that was so big, it was scary. Like you probably have. My job required me to be out of…

This Tip Makes Asking for a Gift Much Easier and More Successful

It's the scariest moment in fundraising. It's when you sit down with a prospective donor. You look them in the eye. And you ask for a gift. What would happen if you turned the conversation over to your donor? It could be quite different! Here…

How to Warm Up Your Donors for Big Major Gift Asks

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Donors are people just like we are. They don’t want to be surprised by a solicitation. If you have a close relationship with your donor, then you’ll want to lay careful groundwork to prepare her. And you'll want to do this well before…

Donor-Centered Moves Management: Systematic Cultivation for Your Major Gifts Prospects

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If you want to manage your major gifts fundraising program, then use a moves management cultivation system.   Moves management is a great tool for building those important relationships with top prospects over time. And we all know that…
How to Get Off the Fundraising Treadmill

How to Get Off the Dang Fundraising Treadmill

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By Gail Perry, Updated August 2025 I wish you could have been there. It was a chilly winter day. I was in a large back room of a big office building, meeting with the board of a top-notch local nonprofit. This savvy board had gathered…
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