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Top Fundraising Strategy to Raise More Money in the Coming Year

Today I am sharing the #1 fundraising strategy you need to implement for the coming year. Here's where the easy money is for your deserving nonprofit. #1 Strategy? Build Up Your Donor Loyalty Here’s how you create and nurture a whole cadre…

Is Your Back Office Staff Supporting or Undercutting Major Gift Fundraising?

Is everybody on your staff supporting major gift fundraising? Let me tell you a story: Back when I was a hard-working fundraiser, I had a dollar goal that was so big, it was scary. Like you probably have. My job required me to be out of…

This Tip Makes Asking for a Gift Much Easier and More Successful

It's the scariest moment in fundraising. It's when you sit down with a prospective donor. You look them in the eye. And you ask for a gift. What would happen if you turned the conversation over to your donor? It could be quite different! Here…

How to Warm Up Your Donors for Big Major Gift Asks

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Donors are people just like we are. They don’t want to be surprised by a solicitation. If you have a close relationship with your donor, then you’ll want to lay careful groundwork to prepare her. And you'll want to do this well before…

Donor-Centered Moves Management: Systematic Cultivation for Your Major Gifts Prospects

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If you want to manage your major gifts fundraising program, then use a moves management cultivation system.   Moves management is a great tool for building those important relationships with top prospects over time. And we all know that…
How to Get Off the Fundraising Treadmill

How to Get Off the Dang Fundraising Treadmill

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By Gail Perry, Updated August 2025 I wish you could have been there. It was a chilly winter day. I was in a large back room of a big office building, meeting with the board of a top-notch local nonprofit. This savvy board had gathered…

How to Drive Major Donors Away and Kill Off Your Major Gifts Program

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Hint: Your donor says to you, "I'm not an ATM." Have you ever had the sense that your major gift prospects are fleeing from you? Do they turn down your invitations for events, tours, even private VIP get-togethers? Do they refuse to see…

Your Major Gift Fundraising Questions – Answered!

Q: Should we include a major gift prospect in our email blasts which include asks? Yes, but you should personalize these appeals, acknowledging your prospect's relationship with your cause, if at all possible. It’s a mistake to remove…
Prospective Donor

How to Get the Most Out of a Major Gift Visit!

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You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…
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