Donor-Centered Fundraising is an approach to raising funds that prioritizes the needs and preferences of donors. It recognizes that donors are not just sources of money, but valued supporters who play a crucial role in the success of nonprofit organizations. By shifting the focus from simply asking for money to building meaningful relationships with supporters, donor-centered fundraising aims to create an environment where donors feel engaged, appreciated, and motivated to contribute regularly.

Find below our articles about Donor-Centered Fundraising best practices.

12 Ways to Send Your Donors Love With a Valentine

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Have you considered Valentines for donors this year? It's time to show your donors some love! A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way. After all, they are the generous, wonderful…

Power Questions Your Major Gift Donor Will Love

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Here’s a natural, friendly and much more successful approach to major gift fundraising. I’m showing you how to develop a warm, easy relationships with your major gift prospects.  Relationships where they feel heard and understood. A…

The Best Way to Treat a Major Donor: a Quick Guide

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Major donors are very special people. They mean so very much to your nonprofit, don't they? You know how much they care about your work. But do you care about THEM as much as they care about you? Think about it. As people and individuals,…

7 Ways to Build Donor Retention and Create Highly Committed Donors Who Love You

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Don't we all want "highly committed donors" to our organizations? If you have highly committed donors, what would your donors do for you? Well - they will give and give and give again. What happens when your donors are not highly committed? My…
5 Steps to Attract Major Donors

5 Ways to Attract Mega & Major Donors in 2023

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Here’s the third in my series of state-of-the-art fundraising tips for the new year: How to draw mega donors closer to your cause. There’s new thinking out there about cultivating prospective major donors. And it centers on this: How…

How to Craft a Killer Thank You Letter

Can you pull off a drop-dead, killer thank you letter? One that makes your donor so very happy that she made her gift? You want to write a killer thank you letter that will: Assure your nervous donor that she made a wise investment. …

How to Create a Donor-Centered Fundraising Letter

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Are you wondering how to really nail a donor-centered fundraising letter? Are you trying to create a letter for your annual campaign that can grab hold of your donor's attention quickly? And do you want to write a letter that just makes…

The New Paradigm: From “Fundraising” to “Philanthropy”

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There’s a new way of thinking coming along - one that is shaping the future of fundraising. It’s a move AWAY from the narrow idea of simple "fundraising" that focuses on "money." It’s a move TOWARD a much broader, more holistic notion…

Your Donor-Centered Appeal Letter Checklist

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Congratulations! You want to create a real, live donor-centered appeal letter!  Let's nail the proper tone and wording. This makes your donors happy. It engages and excites her about your work. And inclines her to be more generous. Clearly…

Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications

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We all know that fundraising is changing. And the way we talk with with our donors is changing like wildfire. So many new communications tools are out there -- offering more possibilities than I can hardly imagine. How do you bring…

How to Create a Donor-Centered Appeal Letter by Writing With Love

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Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…

How to Write a Fundraising Appeal — Make Your Donor The Hero

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You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please Don't Make Your Letter the Same Old Ask I hope you are not planning to start out with…

Top Fundraising Strategy to Raise More Money in the Coming Year

Today I am sharing the #1 fundraising strategy you need to implement for the coming year. Here's where the easy money is for your deserving nonprofit. #1 Strategy? Build Up Your Donor Loyalty Here’s how you create and nurture a whole cadre…

How to Drive Major Donors Away and Kill Off Your Major Gifts Program

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Hint: Your donor says to you, "I'm not an ATM." Have you ever had the sense that your major gift prospects are fleeing from you? Do they turn down your invitations for events, tours, even private VIP get-togethers? Do they refuse to see…
Prospective Donor

How to Get the Most Out of a Major Gift Visit!

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You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…

How to Get Your Current Donors to Give You 40% More

What would it look like if you raised 40% more from your current donors? Let's run the numbers: What if you are raising right now - say, $100k a year -  and it comes from a group of about 700 donors. Wouldn’t it be wonderful if you could…