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Gail Perry2017-09-22 09:27:472025-10-13 14:09:55Upgrading Year-End Donors to a Higher Gift LevelFundraising Blog Topics
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Gail Perry2017-09-22 09:27:472025-10-13 14:09:55Upgrading Year-End Donors to a Higher Gift Level
Disaster Fundraising – How Your Nonprofit Should Respond
Fundraising StrategyDisaster fundraising - when and how should your nonprofit respond?And you need to respond carefully. Communications with donors need to be precise and convey the correct tone.And this goes for all nonprofits.Even if your organization is…

Upgrade Your Fundraising by Using the Phone
Annual Giving, Year-End Fundraising CampaignDid you know that phone fundraising really works?Using the phone WILL boost your fundraising!I am in love with a very, very old technology. One that is so very "last century."The phone is something many fundraisers avoid. "It's intrusive,"…

Simple Ways to Nail Email Fundraising Appeals
Year-End Fundraising CampaignEmail fundraising appeals are sometimes hard to get right.They are inexpensive, and easy.But do your donors really read your email appeals? Do they even open them up?How do you create compelling email fundraising appeals that will…

Four-Step Master Plan for Your Year-End Campaign
Annual Giving, Year-End Fundraising CampaignHere’s a smart, concise master plan for your year-end campaign.Follow this step-by-step format and you should see amazing fundraising results.Let’s make the most of the “giving season” and just nail your fall fundraising campaign!Here…

#1 Year-End Fundraising Mistake: A Weak Ask
Annual Giving, Year-End Fundraising CampaignAre you making year-end fundraising mistakes?Too many organizations are not asking often enough. And when they do ask, they do it poorly.This is happening with far too many nonprofits. Especially smaller organizations – and some large…

7 Ways to Build Donor Retention and Create Highly Committed Donors Who Love You
Annual Giving, Donor Cultivation, Donor-Centered FundraisingDon't we all want "highly committed donors" to our organizations?If you have highly committed donors, what would your donors do for you?Well - they will give and give and give again.
What happens when your donors are not highly committed?
My…

21st Century Fundraising Metrics
Fundraising Plan, Marketing & CommunicationsRemember the old saying - What gets measured, gets done?We all know it goes for fundraising too, right?So what do you want to get done in your fundraising program this year?Certain amounts of money raised?
Donors renewing their gifts?
…

Are You Having Too Many Fundraising Events?
EventsAre you having too many fundraising events?Love ‘em’ or hate ‘em, fundraising events are a fact of life for most nonprofits.Here’s the challenge: Fundraising events are our most inefficient way of raising money.In general, when…

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