Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Could Donor Identity Revolutionize Your Fundraising?

Drumroll please! My favorite new buzzword to help you ramp up your fundraising is “Donor Identity.” What’s donor identity? It’s a profile of your donor in some way.It’s an indicator of your donor’s preferences - perhaps it’s…

12 Ways to Send Your Donors Love With a Valentine

Annual Giving, Donor Cultivation, Donor-Centered Fundraising

Have you considered Valentines for donors this year?It's time to show your donors some love!A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way.After all, they are the generous, wonderful…

How the New 2017 U.S. Tax Law May Impact Fundraising Revenues

Fundraising Strategy, Nonprofit Leadership

The new 2017 tax law in the U.S. alters many of the tax incentives that encourage individual giving.Clearly, tax incentives are usually not most important reason most people give.But the incentives may contribute to how much donors give,…

The Best Way to Treat a Major Donor: a Quick Guide

Donor-Centered Fundraising, Major Gift Fundraising

Major donors are very special people.They mean so very much to your nonprofit, don't they?You know how much they care about your work.But do you care about THEM as much as they care about you?Think about it. As people and individuals,…

Six Simple Ways to Help Volunteers Make Successful Asks

Asking for Donations

Remember the movie Jerry McGuire?There's a famous line in it where sports agent Jerry Maguire, played by Tom Cruz, says to his player client Rod Tidwell,“Help Me Help You.” This is a guest post by our consultant Dan Bruer -…

Rule #10 for Board Members: Make Your Own Proud Personal Gift

Motivating Board Members, Nonprofit Leadership

Do board members have an obligation to make personal contributions to their organization?If so, what’s the appropriate amount that board members should give?These two questions can be the topic of rich discussion and even controversy…

Rule #8 for Board Members: It Takes a Team and a Culture of Philanthropy

Board Members & Fundraising

True fundraising success requires help and support from everyone in the organization.Too often board members and the rest of the staff look at fundraising as something that is apart from their own work.Sometimes there an internal distaste…

Rule #7 for Board Members: Fundraising Profit Builds Up Over Time – Not Overnight!

Motivating Board Members

Where exactly does long term fundraising success comes from? Many board members want to know, so that they can guide their organizations to funding success.Here's the answer: What we are all after in the nonprofit sector is a lovely…

Rule #6 for Board Members: You Need a Smart Fundraising Plan

Fundraising Plan

“Why do we need a fundraising plan?” board members sometimes ask. “Who has the time or energy to mess around with fundraising planning?"There are actually lots of good, quite practical reasons every board member would want to be sure…

Partner with Gail Perry Group

Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.

Reach Out