Annual Giving refers to a philanthropic practice wherein individuals, donors, and alumni, make charitable contributions to nonprofit organizations to support various programs and initiatives. These fundraising campaigns aim to raise money for specific purposes, such as capital campaigns for building construction or renovations, endowments to provide long-term financial stability.

Find our articles about Annual Giving best practices below.

#1 Year-End Fundraising Tip: Warm Up Your Donors Before The Ask

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If you are starting to prepare for your annual fall fundraising campaign, it's time to get busy! Here's a first step to a successful year-end fundraising campaign: Warm up your donors first, before you do anything else. Simply start reconnecting…
Create a “Friendmaking” Committee of Board Members

Create a “Friendmaking” Committee of Board Members

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Do you want to get your board members actively making friends for your organization? Wouldn't it be wonderful if you could form a "Friendmaking Committee" of board members who'd be out there opening doors and hosting small friendmaking events?…
Nonprofit Fundraising Trends

Nonprofit Fundraising Trends for 2023

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As fundraising consultants, we’re always keeping an eye on the latest nonprofit fundraising trends and developments. As we move into 2023, there are several key trends that can help your organization ride the waves of success and fundraising…
Gifts of Stock: Your Biggest Opportunity for the Year-End Giving Season

Investments & Stocks as Gifts: Your Biggest Opportunity for Year-End Giving

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Your biggest opportunity for mega year-end gifts is to seek gifts of stock.
Peer-to-Peer Fundraising Ideas to Boost Year-End Giving

Peer-to-Peer Fundraising Ideas & Strategies

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There are three key steps you can take as early as possible that will help you engage the right leadership donors.

Gifts of Stock: Your Biggest Opportunity for the Year-End Giving Season

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Your biggest opportunity for mega year-end gifts is to seek gifts of stock.

Donor Renewals: The Easiest Gifts to Close for Your Year-End Campaign

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Donor renewals offer the quickest, easiest gifts for your year-end campaign. Here's how to keep your current donors from slipping away.

Messaging in the New Landscape: Why Simple Storytelling is Not Enough

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Messaging to donors needs to change. You need to be more authentic, friendly and completely transparent about finances.

Step Up Your Ask With These Proven Strategies

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We are coming up on year-end and, as usual, there is one thing on fundraisers’ minds: “How can I effectively use this season to ask for gifts?”  I hope you are not thinking of using these themes or phrases in your appeals:  “Please…

How to Ride the Wave of Generosity with #GivingTuesday

A wonderful day for fundraising is coming up - GivingTuesday! We think GivingTuesday is a wonderful initiative. There are plenty of major gift pundits out there who think Giving Days are a distraction and a dead end, but we take issue. From…

Take Heart: Donors Are Still Giving to All Sorts of Causes

Should you be actively fundraising right now? Yes or no? If you are a no – then you have company. Many organizations are officially holding off on gift conversations or asks, even if their donors are ready have a gift discussion. We think…

Penelope Burk’s Favorite Wealth Screening Tool (Video)

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https://vimeo.com/352765737/f252bfdbc3 Here's a hot tip from fundraising guru Penelope Burk. Kathryn Gamble and I had lunch with her at the NC Philanthropy Conference in Charlotte, NC this week. Kathryn and I had a packed room for our…

Trend #7: Monthly Donors Are Going UP!

Great news - more and more people are becoming monthly donors to their favorite causes! Thank goodness. After so much dismal reporting about small donors dropping off, overall rates of giving going down, and retention rates declining…

Trend #4: 5 Ways to Overcome Declining Trust and Wary Donors

This is the fourth installment in my series on major trends that will impact your fundraising results: the huge issue of declining trust and wary donors. Donors are losing trust in nonprofits - and giving less. So how do we deal with the…

Strengthen Your Fundraising Appeal With the “IPM” Formula

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  Here’s a very smart, efficient way to present your fundraising appeal. It forces you to be crystal clear about the three fundamental parts of any formal Ask: What impact it will make (I) What project it will fund…