Year-end fundraising campaigns play a crucial role in helping nonprofit organizations achieve their fundraising goals. As the year draws to a close, nonprofits need creative & effective methods to raise funds and engage supporters.

Find below our articles about Year-End Fundraising Campaigns best practices.

Don’t Make These 5 Mistakes In Your Fundraising Appeal Letter

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  Fundraising appeal letter mistakes - 5 key items to avoid Your year-end appeal letter just might be missing the boat. Here are some common fundraising appeal letter mistakes I see so very often:  1. Your call to action is weak. Lots…

Upgrading Year-End Donors to a Higher Gift Level

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Upgrading year-end donors can be a challenge - and an opportunity. What to do with your very important major and mid-level donors during your year-end campaign? Today we have a guest post from the very smart Rachel Muir, CFRE - sharing…

Upgrade Your Fundraising by Using the Phone

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Did you know that phone fundraising really works? Using the phone WILL boost your fundraising! I am in love with a very, very old technology. One that is so very "last century." The phone is something many fundraisers avoid. "It's intrusive,"…

Simple Ways to Nail Email Fundraising Appeals

Email fundraising appeals are sometimes hard to get right. They are inexpensive, and easy. But do your donors really read your email appeals?  Do they even open them up? How do you create compelling email fundraising appeals that will…

Four-Step Master Plan for Your Year-End Campaign

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Here’s a smart, concise master plan for your year-end campaign. Follow this step-by-step format and you should see amazing fundraising results. Let’s make the most of the “giving season” and just nail your fall fundraising campaign! Here…

#1 Year-End Fundraising Mistake: A Weak Ask

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Are you making year-end fundraising mistakes? Too many organizations are not asking often enough. And when they do ask, they do it poorly. This is happening with far too many nonprofits. Especially smaller organizations – and some large…

#1 Tip to Snag Last-Minute Online Fundraising Gifts

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Are you hoping to snag tons of last-minute online gifts? Here's my #1 recommendation to help you raise the most money this week. There's a lot of money at play for last-minute online gifts. Many donors will be inspired by the holiday season…

Your End of Year Giving Email Subject Lines (knock them off)

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Are your fundraising email appeals ready and lined up for the last week of the year? Is your email subject line click worthy? It's not too late to tweak them and sharpen up your ask. Remember, as much as 10% of your ENTIRE ANNUAL giving…

10 Ways to Screw Up Your Year End Campaign

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There's nothing more important this fall than your year-end fundraising effort! Everybody's ramping up to reach their annual fund targets. October thru December is the time when many nonprofits will ask for and receive most of their contributions.…

Crowdfunding Success for #GivingTuesday – 6 Key Tips

Are you looking for crowdfunding success? I want to officially acknowledge crowdfunding as a smart strategy that can capture new major donors and raise serious money - all in one day. And I like the idea of turning it all into a social media…

How to Create a Donor-Centered Fundraising Letter

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Are you wondering how to really nail a donor-centered fundraising letter? Are you trying to create a letter for your annual campaign that can grab hold of your donor's attention quickly? And do you want to write a letter that just makes…

5 Ways Board Members Can Boost Year-End Fundraising Over Goal

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Yes, your board members can boost year-end fundraising way over your goal this fall. How? There are easy jobs they can do and roles they can play --- and help meet and even exceed your fundraising goal this year. The things that board members…

Your Major Gift Donors Can Take You Well Over Your Year-End Goal

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Are you worried about meeting your year-end fundraising goal? Well, that's ok. I think a little worry is a good thing. It sure is motivating! Let's use our extra energy at this time of year to focus, focus, focus on the most productive…

Holiday Survival Guide: 5 Tips for Surviving and Enjoying the Holidays

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Yes, the holidays can be wild! So very much to do! Here are my own favorite tips for not only surviving but really enjoying the holidays. Your #1 Job is to Protect Your OWN Good Energy YOU are the most important person of all during these…

One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

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Just think, 30% of your entire annual giving will occur in December.  AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors' dollars? Here…

The One Mistake that Hurts Fundraising the Most

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What is keeping you from raising the most money possible? Could it be that your own approach is holding you back? I have an idea for you - YOU might just be your own worst enemy. : ) This idea will help you make your job easier, more…