When Should You Do a “Hard” Ask vs. a “Soft” Ask

Asking is challenging, no matter how or when you ask. It’s the moment of truth in fundraising.

Today, we’re sharing a quick video outlining our recommendations on asking at donor cultivation events. If you are friendmaking, and trying to open doors to new friends and associates, then a hard ask is not appropriate.

But between a “hard” ask vs. “soft ask” – a soft ask is exactly what you should do. Watch my quick video to find out how!