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Momentum

The Magic of Capital Campaign Momentum

Many capital campaigns struggle to maintain momentum. 

Momentum is a magic quality that can speed things along in your campaign like an ocean wave. When there is positive energy and momentum, everything is working in your favor.

Your volunteer campaign leaders feel the spark.

They are in action, in touch with you and each other. They’re talking often with you and other volunteers – collaborating on strategy to nail major and mega gifts for your campaign.

Your board knows that things are going well.

This means they are supportive, encouraged, and positive. They show up for campaign events. They cheerlead the staff. They are willing to spend money on the campaign when they see gifts flowing in.

 Best of all, positive momentum attracts donors.

When gifts are coming in often, and there are celebrations everywhere, new donors get inspired. They feel the energy of a successful cause, and join the bandwagon.  Your campaign literally attracts donors. 

This week we are sharing three ways to encourage, manage and maintain that magic spark of momentum.  These are also our top three strategies we use to keep client campaigns moving forward vigorously. 

And if you are thinking about capital campaigns – be sure to check out our new 5-part course, today is the last day to buy!

How Do You Create and Maintain Momentum?

 It starts with you. 

Often, it’s up to the staff to provide inspiration. Your own personal energy is infectious. Your smile encourages others to smile. And more, your can-do attitude inspires everyone else to be positive. 

1. Focus on Positive Steps – No Negativity Allowed

If you are trying to change the world, you don’t get there by worrying about failure. 

You have to keep your eye on the horizon. Stay focused on your goal and the wonderful possibilities of your campaign. And remind everyone of the vision for the future. 

 Any group of people – a board, a campaign committee – can easily be swayed by a naysayer who speaks strongly and negatively. You need to put a stop to it immediately, if at all possible. 

2. Use Your Consultants

Consultants play a vital leadership role in a campaign. Once the board develops trust and confidence in us, then they will listen to an objective third party. 

In our experience, we have been able to dig campaigns out of a roadblock and move forward, solely by focusing on a few positive and achievable next steps. 

Also, we like to keep in close contact with our campaign clients. We are constantly on the phone or a zoom meeting with board leaders, key volunteers, and staff. It is important for a consultant to stay in touch, always willing to provide leadership and a careful guiding hand to keep the momentum going. 

Keep people focused on their “to-do” list. That is our strategy. What are positive steps they can take right now – this week and this month – to be sure the campaign is moving along?  

Consultants often are an experienced and objective guiding hand to help maintain capital campaign momentum. If you have a consultant to help your campaign reach its goal, be sure to use them (or us)!

 3. Make Sure Big Meetings are Well Organized and Encouraging

Campaign and board meetings can be pivotal to your momentum. They can either foster a lack of energy – or positive momentum. Good energy or a sour tone. We’ve all been there. 

One of our secrets is to hold fast-paced, high-energy campaign and board meetings. We intentionally prep our speakers, design the agenda, and set up positive news – these steps are surprisingly crucial to maintaining successful campaign momentum.

Yes, these steps take time. It takes time to coach presenters and engage with meeting participants in advance. And these steps may seem less important than other activities.

But this is truly what it takes to implement a successful gathering of key leaders. You don’t want to leave this to chance – too many things can go wrong. 

Bottom Line: Maintaining Your Capital Campaign Momentum  

It’s up to you. Momentum can make or break your campaign. So be positive, use your consultants for leadership and guidance, and always stage your big meetings carefully. 

Last Chance Today: More Secrets to Successful Capital Campaigns

This in-depth 5-part webinar series shows you how to adapt, change, and successfully execute your institution’s campaign – even during these uncertain, unfamiliar days. 

Today is the LAST DAY to gain these secrets and learn how to power your campaign ahead in 2021..

Time is running out!

If you are running a capital campaign, now or in the future, make sure to check out our powerful new course by clicking the link below. The course will go back into our vault at midnight tonight

Capital Campaigns in Times of Crisis: 5 Keys to Success – Access Now

If you’re planning a capital campaign, you are very likely evaluating your fundraising potential. 

How much can you raise? Who will be your major funding sources? Would a Capital Campaign Planning Committee help you raise more? 

 A few other important questions you’re probably pondering are: 

Who do you need to have involved? 

Who should be your volunteer leaders? 

Who can help open doors to gifts? 

What about your donor relationships?

  • How warm or cool are your relationships with key funders and donors? 
  • Do you have close relationships with the major donors you need in order to fund your campaign? 
  • How can you bring these major donors closer and start to re-engage them?   

What’s your situation? 

You might be with an educational institution that needs to develop closer relationships with potential lead donors with deep pockets. 

Or maybe you’re with a community organization with a big vision, but has lost touch with your major donors. 

Whatever type of organization, this plan is crucial to your success.

You’ll need to reconnect with major donors, community leaders and leading philanthropists to cultivate their interest in your upcoming initiative and run a successful capital campaign. 

Why a Capital Campaign Planning Committee is such a smart move

You need strong leadership volunteers if you want to be successful

We know from experience that many capital campaigns are won or lost based on their volunteer leadership. We find that if you have the right powerful people heading up your campaign, you are well on your way to success. 

So choose wisely.

 These key individuals help open doors and make connections. They can influence gifts, and command attention. Even more, when key donors “bless” your project, they add credibility to your campaign. 

Create the right Capital Campaign Planning Committee 

Try pulling together a group of the most powerful, wealthiest, wisest, and most influential volunteers and donors you can find. Ask them to review your plan, offer advice and help formulate your campaign. There’s no better way to draw someone in than to involve them in key strategic decisions along the way.

A planning committee gives you a wonderful chance to inform your key donors about your campaign. You gain the benefit of their advice and wisdom, and often their input is invaluable.

Inviting them to serve on this high-powered committee is a terrific way to cultivate them for their future campaign gifts. What’s more, these individuals always yield amazing new connections, relationships and assistance — from the people who matter.

If you’re you still looking for your campaign chair or co-chairs, ask a key donor to serve on the Capital Campaign Planning Committee. This provides an excellent opportunity to prepare someone for the job of campaign chair.

Why would these donors join your Capital Campaign Planning Committee? 

 Your ideal key leaders are busy people, with many commitments and interests. They may be somewhat interested in your campaign, but usually are not willing to make a long-term commitment as a campaign volunteer.

Asking them to be a part of your Capital Campaign Planning Committee is a unique opportunity to re-engage them with an invitation to help shape the campaign. When you ask them to serve on a short-term planning committee, they are more likely to say yes since it’s a shorter time commitment. 

We find that once these individuals are involved on the planning committee, they become much more interested and personally invested in your campaign’s success. 

After building their interest, they are more likely to say “yes” to the Campaign Steering Committee itself when the time comes. 

Involvement breeds investment

Throughout our time leading capital campaigns, we have found the planning committee to be a golden key to securing the involvement of heavy hitters and lead donors. 

We’re always surprised at how effective this simple strategy is. 

But it works.

There’s no better way to draw someone in than to involve them in key strategic decisions along the way.

Bottom Line: Build a Capital Campaign Planning Committee

Your Capital Campaign Planning Committee is an excellent strategic tool for engaging major philanthropists and donors early in your campaign. 

It’s not a question of if you need this committee. It’s a question of who you need on this committee.

Go forth and succeed! We are always in your corner.

 

As always, it is a pleasure to share our weekly news and insights with you. 

If you are planning a capital campaign, look out for our NEW course launching next week. We will focus on Capital Campaigns in Times of Crisis and will be sharing 5 keys to success in today’s uncertain world. 

Hope you have a wonderful and safe weekend.