Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Fundraising Blog Topics

Manifesto for a Fundraising Board

, ,
Is your board ready to assume real leadership for your organization's future? If your board is ready to move from "managing" to "leading," here's a Manifesto for them to embrace. Wikipedia defines "manifesto" as "a public declaration…

How to Unleash Your Board Members’ Energy for Fundraising

, , ,
I had the pleasure of talking to the very smart and wonderful Michael Chatman yesterday on his popular live radio “Giving Show.” We were talking about my favorite subject – how to get board members fired up and active in fundraising. I…

20 Best Practices for Monthly Giving Programs

, ,
Do you want a fundraising strategy that creates ongoing predictable cash flow? One that is low cost, and returns a high RIO? That creates a wonderful prospect pool for planned and major gifts? That gets donors to quadruple (or more) their…

Add Surprise and Delight to Your Appeals. Like This One.

,
I want to share with you my very favorite fundraising appeal that I've seen in a long time. It's charming, readable, and unusual. (click here to read the entire appeal letter.) Next time you are stuck for creative ideas, consider heading…

My Secrets to a FABULOUS Party!

Lots of fundraising is built around socializing, isn’t it? Whether it's a formal fundraising event or not, we are often organizing large or small groups of people in social situations. So it's really important to know your social skills…

Why You Should Ditch Your Next Fundraising Event

Fundraising events are a foundation for many nonprofit fundraising programs. But they are the most inefficient way of raising money. Here's a well-known chart of "cost per dollar raised" for various fundraising strategies: (Data…

4 Questions To Rev Up Your Board’s Energy and Enthusiasm

, ,
Do you want to get the most out of your warm-hearted, wonderful volunteers? Do you wish you could generate more enthusiasm among your board members? In my work with boards around the country, I've found some magic questions that can awaken…

5 Fundraising Mistakes We Make With Our Boards

, , ,
Do your nonprofit board members avoid fundraising? If your board members back off when they should be pitching in, this may be why! Don't make these mistakes that hurt, rather than help, our cause. Mistake #1: Thinking that fundraising is…

Why Did Doris Buffet Personally Answer This Fundraising Letter?

,
You won't believe it but my friend Jacqueline wrote a "cold" letter appealing to Doris Buffett - and Ms. Buffett actually responded with a PERSONAL phone call. And, ultimately she made a gift. When Jacqueline told me about this, I didn't believe…
Handshake | Gail Perry

Partner with Gail Perry Group

Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.