Fundraising Blog Topics
Do You Know the Four Parts to a Successful Elevator Speech?
Donor CultivationWhat's the purpose of your 30 second elevator speech?
Is it to convey information? Is it to impress your listener? Perhaps to "sell" someone?
I think most elevator speeches get it all wrong.
The purpose is not to "pitch" someone.
The…
Manifesto for a Fundraising Board
Board Development, Motivating Board Members, Nonprofit LeadershipIs your board ready to assume real leadership for your organization's future?
If your board is ready to move from "managing" to "leading," here's a Manifesto for them to embrace.
Wikipedia defines "manifesto" as "a public declaration…
20 Best Practices for Monthly Giving Programs
Annual Giving, Asking for Donations, Marketing & CommunicationsDo you want a fundraising strategy that creates ongoing predictable cash flow?
One that is low cost, and returns a high RIO?
That creates a wonderful prospect pool for planned and major gifts? That gets donors to quadruple (or more) their…
Add Surprise and Delight to Your Appeals. Like This One.
Annual Giving, Asking for DonationsI want to share with you my very favorite fundraising appeal that I've seen in a long time.
It's charming, readable, and unusual. (click here to read the entire appeal letter.)
Next time you are stuck for creative ideas, consider heading…
My Secrets to a FABULOUS Party!
EventsLots of fundraising is built around socializing, isn’t it?
Whether it's a formal fundraising event or not, we are often organizing large or small groups of people in social situations.
So it's really important to know your social skills…
Why You Should Ditch Your Next Fundraising Event
EventsFundraising events are a foundation for many nonprofit fundraising programs.
But they are the most inefficient way of raising money.
Here's a well-known chart of "cost per dollar raised" for various fundraising strategies:
(Data…
5 Fundraising Mistakes We Make With Our Boards
Asking for Donations, Board Development, Motivating Board Members, Nonprofit LeadershipDo your nonprofit board members avoid fundraising?
If your board members back off when they should be pitching in, this may be why!
Don't make these mistakes that hurt, rather than help, our cause.
Mistake #1: Thinking that fundraising is…
Why Did Doris Buffet Personally Answer This Fundraising Letter?
Asking for Donations, Marketing & CommunicationsYou won't believe it but my friend Jacqueline wrote a "cold" letter appealing to Doris Buffett - and Ms. Buffett actually responded with a PERSONAL phone call. And, ultimately she made a gift.
When Jacqueline told me about this, I didn't believe…
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