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Here’s A Real, Live “Donor-Centered” Appeal Letter

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You're probably working hard to create a donor-centered appeal letter for the fall fundraising season. But what does "donor-centered" really mean? What does it look like in action? We all know how it is supposed to work: We're supposed to…

Step-by-Step Cultivation Moves for Your Major Gift Prospect

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Try these cultivation moves with major gifts prospects. They can help build your donors' enthusiasm, engagement and gifts.

How to Make Your Next Ask Practically Irresistible

The moment of truth in fundraising is the ASK. How do you know what to say and how to frame your ask? Finesse is everything in this dance with your donor. Here are some key pointers that can make the difference between your donor saying "yes"…

A Fundraiser’s Secret Weapon: Your Radar

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Last week's post on the "Fundraiser's Kiss of Death - Talking Too Much" generated lots of interesting comments. My readers all enjoyed the story of the donor visit that went sour. But here's the funny thing: Why was I consistently…

Do You Know the Four Parts to a Successful Elevator Speech?

What's the purpose of your 30 second elevator speech? Is it to convey information?  Is it to impress your listener?  Perhaps to "sell" someone? I think most elevator speeches get it all wrong. The purpose is not to "pitch" someone. The…

Manifesto for a Fundraising Board

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Is your board ready to assume real leadership for your organization's future? If your board is ready to move from "managing" to "leading," here's a Manifesto for them to embrace. Wikipedia defines "manifesto" as "a public declaration…

20 Best Practices for Monthly Giving Programs

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Do you want a fundraising strategy that creates ongoing predictable cash flow? One that is low cost, and returns a high RIO? That creates a wonderful prospect pool for planned and major gifts? That gets donors to quadruple (or more) their…

Add Surprise and Delight to Your Appeals. Like This One.

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I want to share with you my very favorite fundraising appeal that I've seen in a long time. It's charming, readable, and unusual. (click here to read the entire appeal letter.) Next time you are stuck for creative ideas, consider heading…

My Secrets to a FABULOUS Party!

Lots of fundraising is built around socializing, isn’t it? Whether it's a formal fundraising event or not, we are often organizing large or small groups of people in social situations. So it's really important to know your social skills…
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