Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Fundraising Blog Topics

Don’t Make These 5 Mistakes In Your Fundraising Appeal Letter

Annual Giving, Asking for Donations, Fundraising Strategy, Marketing & Communications, Year-End Fundraising Campaign

Fundraising appeal letter mistakes - 5 key items to avoid Your year-end appeal letter just might be missing the boat. Here are some common fundraising appeal letter mistakes I see so very often: 1. Your call to action is weak. Lots…

#1 Tip to Create a Donor-Centered Appeal Letter

Asking for Donations, Donor-Centered Fundraising

Wish you could have been there: Sue was at her computer, struggling once again. She was trying to get the wording right in her fundraising appeal letter. "Dang, this is so hard," she thought. Trying to make it donor-centered was a serious…

Creating a Donor-Centered Appeal Letter: A Makeover

Annual Giving, Asking for Donations, Donor-Centered Fundraising, Marketing & Communications

Want to create a donor-centered appeal letter? It's more difficult than you think, it's not very intuitive. It doesn't come naturally. When we actually sit down to write a letter, our natural inclination is to remind our donor how worthwhile…

What are the 3 Most Boring Words in Fundraising Appeals?

Annual Giving, Asking for Donations

What fun! Today I'm ranting a bit about what goes wrong with so many fundraising appeals. I’m sharing my thoughts on the most overused, most boring and least useful words ever to be used in fundraising appeals. And I want to know yours! What…

Do’s and Don’ts for Your Annual Fundraising Plan

Annual Giving, Fundraising Plan

It's the (hopefully) slow time of mid-summer, and it's time when you can can step back from your day-to-day work for a breather. AND - It’s the time when many fundraising shops look ahead and create a detailed, annual fundraising plan for…

The Must-Do First Step in Creating a Profitable Fundraising Plan

Fundraising Plan

Are you and your team ready for a Fundraising Assessment? A Development Office Audit. A SWOT of your fundraising program? What exactly are these - and why would you do them? They're the first step to creating a killer fundraising strategy…

How to Disrupt Your Board’s View of Fundraising

Board Members & Fundraising, Motivating Board Members

Board members and fundraising. These words often don't mix together very well. Board members are generally well-meaning, good hearted people. But when you mention the F-Word (fundraising), many board members shift nervously. What's wrong?…

Why You Need a Formal Fundraising Plan To Raise The Money Of Your Dreams

Annual Giving, Fundraising Plan

Summer is here, and it's time to get organized with a well-thought-out formal Fundraising Plan for the year. Why not take time right now - while things may be slowing down? Use this time to create a blueprint for a smart, well-oiled fundraising…

Who Decides Fundraising Strategy at Your Organization?

Fundraising Strategy

We've all been there! You run into lots and lots of discussion -- and even dissension -- even arguing -- about the best way to go about raising money. About what fundraising approaches will work best for your organization. And you know…

Moves Management Strategies: “Meaningful Contacts” with Your Donors

Major Gift Fundraising

Do you ever struggle to come up with exactly the right moves management strategies for your favorite donors? If you're trying to cultivate deeper relationships and "move" them along to an eventual major gift, then here's what you need:…

How to Secure Mega Sponsorships for Your Fundraising Event!

Events

Fundraising event sponsorships are a different animal - but they offer huge potential. I’m pleased to bring the amazing Chris Baylis of the Sponsorship Collective to my readers in this guest post. Chris has wowed my peeps with mind-blowing…

Seven Deadly Sins of Fundraising Events

Events

Oh boy, we’ve all been there. We've seen disasters at fundraising events - little ones and . . . huge ones, haven’t we? Some mistakes ruined the evening’s energy. Others ruined the auction. So don’t make these mistakes at YOUR next…

Partner with Gail Perry Group

Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.

Reach Out