Two Questions To Get the Gift Conversation Rolling
Have you ever gotten stuck in a conversation with a donor that’s going nowhere?
As we coach organizations to implement our Major Gift Fundraising by the Numbers approach, everyone is asking for help getting asks on the table. How can we get the gift conversation rolling?
Both staff fundraisers and key fundraising volunteers are telling us that their conversations with donors wander too far and wide. And it’s difficult to take control and pivot the discussion to a potential gift.
Today, we are giving you a very smooth, organic way to open the gift conversation and raise the topic of a potential gift. It’s a polite, easy, respectful approach. And it’s one that puts the donor in charge.
Hint – it’s all based on permission. :)
Just ask these two questions and you’ll be on a roll with your donor.
1. Would you like to know more about our organization’s financial situation right now?
In this case, you can share specifics. surely there are current critical financial issues you can discuss with your loyal donor. Remember your donor is already a supporter and wants to help!
Your donor will probably say “Yes, I’d love to know more about what’s going on right now.”
2. Would you like to know more about how you can impact this particular issue?
Then you can move forward, and simply ask: Would you like to know how you can help? Or would you like to know how you can impact this area?
Suddenly a gift conversation is on the table! And there you are.
Major Gift Fundraising by the Numbers
We are developing a new approach to major gift fundraising for our clients. Fundraising by the Numbers is grounded in real data, so you know exactly what you can expect from your fundraising program- and your team.
It includes deep training in the art of an organic, conversational ask – helping all staff and volunteers to be able to close gifts with confidence.
Let us know if you’d like to know more.