Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Nonprofit leader climbing stairs representing fundraising treadmill

2025

The Biggest Pain Point of All: Missing Your Major Gift Potential

Too many nonprofits miss their major gift potential and leave money on the table. Learn how to prioritize donors, build relationships, and raise more.

Leadership team rethinking fundraising goals and donor engagement

Pain Point #9: Chasing Visit Metrics Instead of Real Donors

Fundraising Strategy

Too many fundraisers chase activity metrics instead of real donors. Learn what measures truly matter for major gifts and donor relationships.

Pain Point #8: No Second Gift from Your Major Donor!

Fundraising Strategy

https://vimeo.com/1113040971/cab23ef2b2?ts=0&share=copy You know this already - fundraising doesn’t end when the gift comes in.That’s when the real work begins. One of the biggest pain points we see is what happens after the…

Nonprofit fundraiser feeling undervalued in the workplace

2025

Pain Point #7: When Fundraisers Feel Undervalued, Results Suffer

Fundraising Strategy

When fundraisers feel undervalued, nonprofits lose donors and momentum. Learn leadership strategies to support staff and fuel stronger results.

Pain Point #6: No Training for Major Gift Officers – So They Fail

Fundraising Strategy

Many major gift fundraisers fail without training. Learn how support, focus, and strategy turn overwhelm into transformational donor results.

2025

Pain Point #5: Avoiding the Ask in Major Gift Fundraising Because of Anxiety

Fundraising Strategy

https://youtu.be/mo9Cv6zXKyI This article is based on a lively discussion between our senior consultant, Chuck Davis, and me, as part of our Pain Points of Major Gift Fundraising video series. Chuck and I dug into why fundraisers…

2025

Pain Point #4 – Admin Overload is Killing Your Major Gifts Program

Fundraising Strategy

Learn how to protect your major gift officers’ time, boost ROI, and keep them focused on donor relationships instead of admin tasks.

2025

Pain Point #3: Major Gift Fundraising Gone Wrong – When You Ask Too Early

Asking for Donations, Fundraising Strategy, Major Gift Fundraising

https://youtu.be/D0jnBAsgqWM At Gail Perry Group, we’re hearing this over and over again: Fundraisers are feeling pressure to “make the ask”—whether or not the donor is truly ready. It’s one of the most frustrating pain…

2025

Pain Point #2: What to Do When Donors Ghost You!

Fundraising Strategy

https://youtube.com/live/iNGmlZERJec When a Donor Disappears in Major Gift Fundraising You’ve been building a great relationship with a donor.You’ve met for coffee.They’ve been warm, responsive, and engaged in your mission. And…

2025

Pain Point #1: Finding the Hidden Major Gift Potential in Your Own Donor Database

Fundraising Strategy

https://youtu.be/MdX1FcAby_M?si=ly5KzSyZdiGsmyi7 You may be thinking: “We’ve got wealth screening reports and donor lists galore… but what do we do with all this data? How do we use it to find our true major gift prospects?” Let’s…

2025

Major Gift Officers Pain Point Series – You Have to Have Major Gifts to Have a Successful Campaign

Fundraising Strategy

https://youtu.be/YxkdAsKEX3M How to Get the Most from Your Major Gifts Investment You want to raise more money.You want your donors to stay with you for years.And you want to see a bigger return on the investment you’re making in…