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Two people meeting over coffee discussing nonprofit donor relationship and giving

How to Know When a Major Donor Is Ready to Be Asked

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There's no formula for major gift ask timing — but there are clear signals. Learn to read donor readiness accurately so you never ask too soon or wait too long.
Fundraiser preparing for a major donor cultivation visit, reviewing notes2026

The Discovery Visit You Keep Postponing (And Why)

Estimated reading time: 4 minutes. There's a prospect on your list right now you've been meaning to visit for three months. You know who they are. You can picture the conversation you want to have. You've written the reminder to yourself…
Your portfolio isn’t stuck. Your calendar is.2026

How to Build a Major Gifts Program That Actually Performs

Three disciplines that separate major gifts programs that perform from ones that stall: portfolio focus, protected cultivation time, and written donor strategy.
Fundraiser having a successful major gift discovery call2026

The Discovery Call Playbook: Open the Door to Major Gifts

Learn how to run effective major gift discovery calls that build relationships, reveal donor interests, and open the door to transformational giving.
Nonprofit fundraiser reviewing major gift donor communication on laptop with personal notes

Gap #5: You’re Not Using Technology to Your Advantage

When our team talks with fundraisers about technology, especially AI, we usually find people in one of two places. Some are avoiding it almost entirely. It feels impersonal. It feels risky. They worry that using AI to draft a donor communication…

Hidden Gap #4 You’re Not Asking for Enough

Let me ask you something directly. When you prepare for a major gift conversation, how do you determine what to ask for? In many organizations, the number is chosen because it feels comfortable. Not because the donor cannot give…
A diverse group of nonprofit professionals gathered around a table, engaged in genuine conversation

Hidden Gap #3: Your Organization Isn’t Fully Aligned Behind Major Gifts

Is your major gift program moving slower than it should? Gail Perry shares why organizational alignment may be the missing piece and how to fix it before it costs you more.
Sorting major gift prospects from suspects in a fundraising portfolio.

Hidden Gap #2: The Portfolio Mistake Costing You Revenue

Learn the difference between suspects and major gift prospects and how focusing on qualified major gift prospects strengthens fundraising results.
major gift strategy roadmap for nonprofit fundraising

Hidden Gap #1: You Don’t Have a True Major Gift Strategy

Discover why many nonprofits lack a clear major gift strategy and how strategic clarity can drive stronger, more predictable major gift revenue.
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