Three Habits of A (Truly) High-Performing Fundraising Team

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High-performing fundraising team collaborating during a strategy meeting

Estimated read time: 4 minutes

There’s a version of “high-performing” that shows up in board decks: goal met, deadlines hit, dashboard green across the board.

That version isn’t wrong; it’s just incomplete.

It tells you what a team produced, not what made the team capable of producing it.

The first definition also breaks down at the exact moment you need it most, which is when something isn’t going well.

Look closely at fundraising teams and boards that hold up under real pressure, and the same few habits show up again and again.

Here are three of them.

Habit 1: They Name Problems Before Problems Name Them

Take an annual fund team in the final push before December 31.

Gifts are trickling in slower than projected.

In a team that’s only high-performing on paper, this is the time everyone puts their head down, works longer hours, and says nothing.

The manager finds out the numbers are soft when the year-end report lands, not before.

In an actually high-performing team, someone says it out loud on November 15: “We’re behind pace, here’s what I think is driving it, here’s what I want to try in the next two weeks.”

That’s not a weaker team because it’s naming a problem.

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It’s a stronger one, because the problem gets a plan instead of a quiet countdown to a bad number.

Trait 2: They Ask the Uncomfortable Question in the Room, Not Around It

Take a capital campaign steering committee three months into solicitations, watching a handful of lead prospects go cold.

A steering committee that isn’t high-performing tends to split into two camps that never actually talk to each other: the ones privately worried the goal was too ambitious, and the ones publicly insisting everything’s fine.

Nobody says either thing in the room.

A high-performing steering committee has the conversation everyone else is avoiding.

Someone asks: “Is this a timing problem with these specific donors, or a sign the goal needs revisiting?”

That question doesn’t feel comfortable, but it’s also the only way the committee finds out which one is true before it’s too late to adjust.

Both of these examples point to the same underlying skill.

Neither team is more talented or works harder than a struggling one.

The difference is whether the people in the room can say the true thing before it turns into a bigger problem.

Trait 3: Their Board Asks with Curiosity, Not Blame

Boards run into the same test, just with different stakes and less day-to-day visibility.

A board that isn’t high-performing tends to find out about a struggling campaign the same way an average community member finds out: secondhand, and late.

A high-performing board asks for the unfiltered version regularly (not just when leadership decides it’s time to share it) and it asks with curiosity instead of blame.

“What’s actually happening here” lands very differently than “who let this happen.”

That distinction, curiosity over blame, is often the entire difference between a board that helps a struggling campaign recover and thrive.

Why This Is Worth Naming Out Loud

Fundraising runs on relationships that can’t be faked under pressure.

A donor can tell when a gift officer isn’t confident

A board can tell when leadership is managing the story instead of managing the campaign.

Whatever is actually true about how a team works together eventually shows up in front of the people you’re asking to invest.

None of these three traits requires a personality overhaul or a new hire.

They require a much smaller thing: a standing habit of saying the true, uncomfortable thing before it’s forced out by circumstance.

A team that can do that consistently will outperform a team with better talent and worse candor almost every time.

So if you’re taking stock of your own team or board this fall, go beyond the productivity question.

Also ask: what’s the last hard thing someone said out loud here, before they had to?

That answer is the real measure of how high-performing you are.

Ready to strengthen your team?

If this article resonated with you, the Major Gift Officer Bootcamp takes these ideas even further. Together, we’ll explore the practical systems, strategies, and habits that help fundraising teams communicate more effectively, build stronger donor relationships, and achieve better long-term results.

Registration is now open for our September cohort. Learn more.

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Gail Perry Group inspires nonprofits around the world with cutting-edge fundraising strategies and new tools to make fundraising more successful and more fun. Find smart strategies to help you raise tons of money at gailperrygroup.com.