Donor-Centered Fundraising is an approach to raising funds that prioritizes the needs and preferences of donors. It recognizes that donors are not just sources of money, but valued supporters who play a crucial role in the success of nonprofit organizations. By shifting the focus from simply asking for money to building meaningful relationships with supporters, donor-centered fundraising aims to create an environment where donors feel engaged, appreciated, and motivated to contribute regularly.

Find below our articles about Donor-Centered Fundraising best practices.

The Collaborative Ask: Secure More Major Gifts | GPG2024

The Old Ask vs the Collaborative Ask: Seven Shifts To Close Mega Gifts

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Learn the 7 shifts to transform your major gift asks. Build stronger donor relationships and secure larger gifts with the collaborative ask approach.
2024

Use This AI Template for Killer Thank You Letters

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Learn how experts use AI tech to generate exceptional donor thank you letters. Discover our killer AI prompt to apply Gail Perry’s popular thank you letter template.
How to Write Thank Yous to Donors (That Work!) | GPG

How to Write a Killer Thank You Letter

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Discover Gail Perry's personal advice on how to craft a killer thank you letter for donations that inspire joy, pride, and confidence in your donors.
Top 5 Tips for a Profitable Year-End Campaign

5 Tips for a Profitable Year-End Appeal Campaign

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The busy fall fundraising season is upon us, and we are offering guidance to help your team nail your year-end campaign. All of our clients, whether they're running a capital campaign, or ramping up their major gift program, all ask for -…

Gear Up for a Thankathon Now

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November is a season of gratitude. It’s the perfect time to for a Thankathon. It can be a vital part of a smart year-end fundraising strategy.

Don’t Get Stuck in Endless Cultivation 

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Don't get stuck in endless cultivation and let your donor's slip away. Move a donor from discovery questions right into a gift conversation.
How Board Members Can Help Increase Donations by 39%

How Board Members Can Help Increase Donations by 39%

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If you are serving as a nonprofit board member, I'm sure you are often asked to help in fundraising. Here's how you and your fellow board members can help increase donations to your organization by 39% - without having to do any "asking." To…
Major Donor Conversation Starters: "What Are Your Impressions?"

Major Donor Conversation Starters: “What Are Your Impressions?”

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People often ask us: "What do I talk about when I meet with donors?  How will I start a conversation? What questions should I ask? We have a very simple approach to starting conversations with donors. We like to probe, so we know immediately…

Every Fundraiser’s Goldmine: The Database– 5 Ways to Find Big Potential Right at Your Fingertips

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Here’s a post by my colleague Dr. Kathryn Gamble, our data expert: Finding big gift potential is on everyone’s mind these days.  Who doesn’t want to raise more money for their missions? What do you need to know to find your major…

Penelope Burk’s Favorite Wealth Screening Tool (Video)

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https://vimeo.com/352765737/f252bfdbc3 Here's a hot tip from fundraising guru Penelope Burk. Kathryn Gamble and I had lunch with her at the NC Philanthropy Conference in Charlotte, NC this week. Kathryn and I had a packed room for our…

Major Donors are Changing – 5 Trends to Watch

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What's going on these days with the most generous donors of all? How are they changing? What are their expectations of us? What do they really want? Do you ever wonder...How can I reach them? How can I appeal to their big hearts, and…

#1 Tip to Create a Donor-Centered Appeal Letter

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Wish you could have been there: Sue was at her computer, struggling once again. She was trying to get the wording right in her fundraising appeal letter. "Dang, this is so hard," she thought. Trying to make it donor-centered was a serious…

Creating a Donor-Centered Appeal Letter: A Makeover

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Want to create a donor-centered appeal letter? It's more difficult than you think, it's not very intuitive.  It doesn't come naturally. When we actually sit down to write a letter, our natural inclination is to remind our donor how worthwhile…

Could Donor Identity Revolutionize Your Fundraising?

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Drumroll please! My favorite new buzzword to help you ramp up your fundraising is “Donor Identity.” What’s donor identity? It’s a profile of your donor in some way. It’s an indicator of your donor’s preferences - perhaps it’s…