Are you and your team ready for a prosperous and productive 2022? Are you laying the groundwork for more generous major, principal and capital campaign gifts to flow into your organization?
We think 2022 will be a good, solid year for major gifts. With the soaring stock market, many major donors are doing fine and feeling wealthy.
This year, there will be plenty of opportunity for smart major gift fundraisers. Don’t miss this rare moment – because your institution should be ready to capitalize on the good economic times too.
But let’s back up a minute.
Are there roadblocks keeping you and your team away from closing more major and principal gifts?
If so, I hope you’ll consider joining our Major Gifts Intensive for 2022. You and your team will gain the structure and the skills to dramatically expand a robust major gifts program for your organization.
Here are the top three most critical elements for any successful major gift program.
You need these elements working together in order to be successful in raising major gifts in 2022:
1. Closing major gifts takes know-how and training.
Many fundraisers tell us they are unsure exactly how to approach donors. They share that they feel awkward having conversations with prospects. Some feel lost when they try to identify the right prospects to focus on. Many feel alone and overwhelmed.
Many nonprofit leaders have no idea how to correctly discover and qualify a door. Most importantly, they don’t know how to approach a donor for a gift.
The Zoom environment is even more bewildering for many fundraisers. Mastering the zoom conversation and presentation is yet another challenge that people are reporting.
Finally, people are drowning in data. They don’t know how to use data to work smarter, not harder. They lack the know-how to put the data to work to save time and focus on the right prospects.
All these skills can be learned! There’s no need to guess what to do and say.
It is possible to get training to master all these skills. Our Major Gifts Intensive members will become proficient in all these areas –
They will learn:
- Advanced Discovery Skills to find the right donors who are most interested in helping with a gift.
- How to listen for a donor’s passions and personal values.
- How to take the next steps to move a donor closer to a gift.
- And how to move a donor into an Ask Conversation.
We believe strongly that working smarter, not harder, is what helps busy fundraisers achieve raising more money. It really is possible to learn how to qualify donors quickly so that you are not spinning your wheels with people who will never make a gift.
2. Successful major gift fundraising takes a team.
It really takes a team to be successful. If you are in a larger institution with many fundraisers, you are probably finding that the camaraderie and support from team members give you an intangible boost.
If you are in a smaller organization, you do need to pull colleagues together to work with you. Sometimes there’s a board member who understands major gift strategy, who can be helpful.
Here’s the thing: you can be more creative when you can brainstorm strategies with someone else. It’s easier to come up with the correct next step with a prospect when you can bounce ideas off colleagues.
No organization will ever be successful in major gift fundraising with siloed major gift officers. They should never be alone in this effort.
Don’t try to go it alone. Silos in major gifts never work well. You need a few trusted insiders helping in the major gift effort.
They don’t have to be out there soliciting, but they DO have to help identify prospects and help you think through strategies.
We like for teams to register for the Major Gifts Intensive together. That way, everyone in the team speaks a common language, learns the same concepts and strategies.
We also offer optional training for board members. They can help too. Key volunteers don’t have to be out there soliciting, but they can help open doors to prospects and help you think through strategies.
3. Successful major gift fundraising takes a solid system.
Raising money from major donors is not really rocket science, but it does take a very carefully organized structure. Without a structure, you will never be successful. You must have a prospect management system, based on data, that helps you evaluate your donors and plan your next moves on the right people.
A great prospect management program helps you literally quantify your pipeline. You also literally manage your workflow, so that your people are focusing on the right prospects, not the wrong ones.
When you have the infrastructure, systems, and thinking inside YOUR organization for major gift success, it often will take hold permanently. This is how your organization can enjoy major gift success, not just this year, but many years to come.
Every single organization can raise much more IF you tackle major gift fundraising seriously.
We are here to help and support you. If you would like to learn our Fundraising by the Numbers system, check out the 2022 Major Gifts Intensive here, and let us know if you are interested.
Three critical elements for major gift success.
Teach your team the advanced, 21st-century skills for interacting with today’s donors. Be sure you build a solid team for support, and build a structured system to manage it all.
Let’s make 2022 awesome, and close many major gifts for you and your cause!