112 Tips to Raise More Money by Direct Mail Fundraising
Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising Campaign Direct mail fundraising is a major workhorse for all nonprofits. And, yes, online giving and digital appeals are important - but donors pay far more attention to a paper letter that arrives in their mailbox. Here's a smart guide to help you…
5 Tips for Making Your Donors Love You
Annual Giving, Asking for Donations, Donor Cultivation, Fundraising Strategy, Marketing & CommunicationsYour donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You have to communicate with her…
A General Unrestricted Ask is LAZY Fundraising
Asking for Donations, Donor-Centered Fundraising, Fundraising StrategyI’m going out on a limb here to challenge one of the oldest and most cherished fundraising habits in our sector. Not to fear! I’m also showing you how to take that general ask and make it sharper, more urgent, and more compelling. I remember…
#1 Strategy for Fundraising Appeals This Year: Make Your Donor the Hero
Asking for Donations, Donor-Centered FundraisingYou are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please don't make it the same old series of appeal letters. Please don't make your letter…
Five Ideas That Will Make Major Gift Asks Much Easier and More Successful
Annual Giving, Asking for Donations, Donor Cultivation, Major Gift FundraisingWe all know that fundraising comes down to one exciting, scary moment: when you actually ask for support. This is when knees start knocking under the table, mouths get dry and suddenly words evaporate. But it doesn't have to be so awfully…
How to Secure the Major Gift: 10 Priceless Tips from Jerry Panas
Asking for Donations, Fundraising Strategy, Inspiration, Major Gift FundraisingJerry Panas is clearly one of our industry’s greats. I’ve learned so much from him over the years, and I hope you have studied his advice too. Today, I’m celebrating the fact that he’s joining us for Tuesday’s amazing Telesummit on…
18 Tips to Create a Wildly Profitable Monthly Giving Program
Annual Giving, Asking for Donations, Marketing & CommunicationsI am so impressed with the power of a monthly giving program. Here's why: It creates ongoing predictable cash flow. It's low cost and returns a high RIO. It takes your current donor base and pulls twice (or more!) as much funding…
Create a Donation Page that Rocks!
Asking for Donations, Year-End Fundraising CampaignWhat would your donors say about your donation page? Especially here - right at the end of the year. And you are hoping, hoping, that plenty of online donations are starting to flood into your site. A recent survey found that 47% of people…
5 Tips to Raise Much More from Your Current Donors
Asking for Donations Did you know that you can shape your message in a way that will dramatically improve your fundraising results? HOW you deliver and shape your message has EVERYTHING to do with your fundraising success. We are tackling this topic this month…
Crafting Fundraising Letters that Resonate: Use Language that Inspires Action by Donors.
Asking for DonationsA couple of weeks ago I ranted about the “3 Most Boring Words in Fundraising.” My most boring words award went to “underserved, programs and services.” I railed against lazy fundraisers who use lame words and then expect donors to…
Dump the Cliches: Words and Phrases Fundraisers Love to Hate!
Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising CampaignWow, I hit a nerve last week when I talked about my Least Favorite fundraising words. For the record, my own personal award for most disliked word goes to "underserved." I think that word is a very lame effort to describe the wonderful people…
Don’t Be a Fundraising Dinosaur: 5 Big Ideas to Adopt Right Now
Asking for Donations, Board Development, Fundraising StrategyHere are more provocative nuggets from the recent AFP International Conference in Vancouver. I just couldn't resist sharing these "status-quo" challenges! Here's my challenge: Take this list to your next board meeting. Ask your board members:…
Here’s A Real, Live “Donor-Centered” Appeal Letter
Asking for Donations, Donor-Centered Fundraising, Year-End Fundraising CampaignYou're probably working hard to create a donor-centered appeal letter for the fall fundraising season. But what does "donor-centered" really mean? What does it look like in action? We all know how it is supposed to work: We're supposed to…
How to Make Your Next Ask Practically Irresistible
Asking for DonationsThe moment of truth in fundraising is the ASK. How do you know what to say and how to frame your ask? Finesse is everything in this dance with your donor. Here are some key pointers that can make the difference between your donor saying "yes"…
A Fundraiser’s Secret Weapon: Your Radar
Asking for Donations, Donor CultivationLast week's post on the "Fundraiser's Kiss of Death - Talking Too Much" generated lots of interesting comments. My readers all enjoyed the story of the donor visit that went sour. But here's the funny thing: Why was I consistently…
20 Best Practices for Monthly Giving Programs
Annual Giving, Asking for Donations, Marketing & CommunicationsDo you want a fundraising strategy that creates ongoing predictable cash flow? One that is low cost, and returns a high RIO? That creates a wonderful prospect pool for planned and major gifts? That gets donors to quadruple (or more) their…