An Interview With Jerry Panas: The Master of Face-to-Face Fundraising
One Saturday in June I managed to snag master fundraiser Jerry Panas on the phone for an exclusive hour-long private interview, just for the INSIDERS – about successful face-to-face asks.
I’m making this available today to everyone so they can see the quality of the training and teaching that they can get from my educational program–Fundraising Insiders.
- Why Jerry Panas will never call a visit with a potential donor an “appointment.”
- How do you know how much to ask of a donor?
- Getting the visit is 85% of the ask.
- How to handle donor objections and turn them into fuel for your ask.
- What is a power question? And how can you use them to raise more money.
- How to infuse your meeting with passion and excitement.
- How do you get your potential donor from their head to their heart to their checkbook? People who enjoy their gift the most are people who give–viscerally.
Jerry has mastered the art of making a cause feel “irresistible” to a mega donor. And it is all right here:
For more great training like this, join my Fundraising Insiders today!
Dr. Jerold Panas, Founding Partner of Jerold Panas, Linzy and Partner, is a leading speaker and trainer in the field of philanthropy. The author of sixteen books, including the perennial best-seller “Asking,” he has an unsurpassed knowledge of every aspect of resource development and an unequaled passion for sharing his experience with major donors and successful campaigns around the world. Jerry delivers dozens of conference keynotes, workshops and board training sessions annually.
Receive expert advice. Direct to your inbox. Subscribe





I also want to recommend Jerry’s classic book:
“Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift.”
It’s a terrific guide, easy to read and implement! You can find it on amazon
Gail, you learned from a master! You and Jerry have such similar styles! Will share this presentation with my colleagues and board! Thank you for sharing!
Thanks Dawn! It was fun when I shared some of these ideas when I facilitated your board retreat last year!
Hello! This interview with Jerry Panas is stellar! Thank you.
Thanks John, he really is amazing!
Gail, your interview with Jerry Panas was first class. His advice was very helpful and I look forward to applying his power questions. I will let you know how it went. Thanks, you are the best.
Good luck and I look forward to hearing about your successes!
Love it! Thank you so much! I bought Power Questions a few months ago, but haven’t read it yet. Got it out last night. As a newbie to fund development that interview was packed with great information!
Thx Nita, i have enjoyed the Power Questions book too! We can all learn so much from Jerry. :)