112 Tips to Raise More Money by Direct Mail Fundraising
Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising Campaign Direct mail fundraising is a major workhorse for all nonprofits. And, yes, online giving and digital appeals are important - but donors pay far more attention to a paper letter that arrives in their mailbox. Here's a smart guide to help you…
Create a Donation Page that Rocks!
Asking for Donations, Year-End Fundraising CampaignWhat would your donors say about your donation page? Especially here - right at the end of the year. And you are hoping, hoping, that plenty of online donations are starting to flood into your site. A recent survey found that 47% of people…
Count Your Blessings and Appreciate Your Donors at Thanksgiving
Capital Campaign, Major Gift Fundraising, Year-End Fundraising CampaignIt's the week of Thanksgiving here in the U.S. and we are counting our blessings. As you consider what you are thankful for, perhaps you might remember your DONORS - the wonderful people who make the work of your organization possible. I think…
Dump the Cliches: Words and Phrases Fundraisers Love to Hate!
Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising CampaignWow, I hit a nerve last week when I talked about my Least Favorite fundraising words. For the record, my own personal award for most disliked word goes to "underserved." I think that word is a very lame effort to describe the wonderful people…
Here’s A Real, Live “Donor-Centered” Appeal Letter
Asking for Donations, Donor-Centered Fundraising, Year-End Fundraising CampaignYou're probably working hard to create a donor-centered appeal letter for the fall fundraising season. But what does "donor-centered" really mean? What does it look like in action? We all know how it is supposed to work: We're supposed to…