Top Takeaways from #AFPICON 2019!

Fundraising Strategy

2019 #AFPeeps at #AFPICON #theta360https://t.co/gkbCFYl8mn

— John Dawe, CNP, CFRE (@johndawe) April 2, 2019

Pure gold ?@Markyphillips?. #AFPICON pic.twitter.com/bSalCQOInJ

— Barbara O'Reilly (@BOReillyWHC) March 31, 2019

New research shows that an ask in a communication will overpower any other message that communication includes. If you're going to ask — ask! But don't sneak an ask into a thank-you, an update, or any other communication that isn't an appeal. #AFPICON

— qgiv (@qgiv) April 1, 2019

The “magic phrase” is “to support causes that have been important in your life” Russell James #afpicon pic.twitter.com/SxOvYwaVoL

— Hilborn (@Hilborninfo) April 1, 2019

Live from #AFPicon: Almost 1/2 of #fundraisers responding to a survey said that they had been sexually harassed, witnessed harassment, or have been told about it occurring. – https://t.co/dx1H6ABRCw #afpeeps #fundraising #MeToo #philanthropy

— NonProfit Times (@NonProfitTimes) April 1, 2019

“Monthly giving is one of the last fundraising land grabs. People will give to an average of 9 charities but they’ll be loyal monthly donors to just one or a very small few.” #AFPIcon2019 @RogerCraver

— Rachel Muir (@rachelmuir) April 1, 2019

I was wrong! Mic drop slide from @Markyphillips at #AFPICON pic.twitter.com/kxAejLknQf

— Agent Holly (@hollyhpolly) March 31, 2019

We can no longer rely on the strength of our brands to connect with donors. Studies show that donor trust is stagnant and even decreasing. This is a critical issue for the sector. @BOReillyWHC #AFPICON pic.twitter.com/zN0394ztxH

— Julia Campbell ??? Speaker #AFP19PP #Bridge19 (@JuliaCSocial) April 1, 2019

Donors give because THEIR values are aligned with the mission of your organization. #afpicon

— Chris LeBrun, CFRE (@chrislebrun) March 31, 2019

Recurring donors give on average 7 times more than one-time donors. Naming your recurring donor program increases its effectiveness. #afpicon

— Chris LeBrun, CFRE (@chrislebrun) March 31, 2019

So important. Reminds me of @PenelopeBurk finding that 70% of donors use one single source of info before making a gift… YOUR OWN WEBSITE. #AFPICON https://t.co/5wZIQQ1jVN

— Adam Clevenger, CFRE (@adamclevenger) April 1, 2019

"Donors write their moral narrative through their philanthropy." Michael Delzotti #afpicon

— Emily Reed, CFRE (@emthecfre) March 31, 2019

Treat your direct reports like major gift donors – Anne Melvin #afpicon pic.twitter.com/EySqsTj54F

— Dave Tinker, CFRE, FAFP (@davethecfre) March 31, 2019

Would you like to see a 645 slide presentation?
Make the donor the star, not you. Here’s what you don’t say.
#afpicon pic.twitter.com/0gQiGMZkwZ

— Hilborn (@Hilborninfo) April 1, 2019

We should stop worrying so much about what the board members might say (what if it's not perfectly on message?!) and focus more on inspiring them to say anything at all! Get them to SNEEZE. #ideavirus #AFPICON @GailPerrync @LJacobwith pic.twitter.com/2PUqPCOPk0

— Julia Campbell ??? Speaker #AFP19PP #Bridge19 (@JuliaCSocial) March 31, 2019

Back on this soap box today. Don't let anyone scare you in thinking legacy/planned giving is complicated. Most popular instruments don't require anyone but the donor. Anyone can, everyone should be a legacy donor. #AFPICON #afpicon2019 https://t.co/1lqZSZiVqD

— Adam Clevenger, CFRE (@adamclevenger) April 1, 2019

“Research shows 60% of top prospects go unidentifed or unassigned and 53% of assigned donors go unvisited.” @SMacLaughlin #afpicon

— Chris LeBrun, CFRE (@chrislebrun) April 1, 2019

One of the most important skills for a small-shop fundraiser is the ability to say "no."

No, you're not going to change your plan at your board's whim.
No, you're not going to throw a different event.
No, you're not going to write to Oprah.

Have a plan & stick to it.#AFPICON

— qgiv (@qgiv) April 1, 2019

Here’s how to use your CEO’s time at its highest and best use ? – use their time to make donors feel special! ?? @AFPIHQ @RogerCraver #AFPICON pic.twitter.com/1zAdGqj25P

— Gail Perry (@GailPerrync) April 1, 2019

Ready for a critical look at #fundraising in the US! @JuliaCSocial #AFPICON pic.twitter.com/e7vt0SSZZj

— Sarah Willey ? (@SarahNicole838) April 1, 2019

Inspiring words from @spjoyaux about the #fundraising profession, "We need to kick more ass." #AFPICON pic.twitter.com/tqz0loVkFy

— Josh Hirsch ??? (@JoshHirsch1) March 31, 2019

A few people have asked me about wealth screening to identify mid level donors. It doesn’t really have much impact. As Alex Hyde-Smith says, ‘ people don’t give to you based on their wealth. They give to you based on YOUR value.’ #AFPIcon #AFPIcon2019

— Mark Phillips (@Markyphillips) March 31, 2019

Donors want three things:

– A prompt, personal thank-you
– An understanding of where their money will go and how you'll use it
– An update containing measurable, quantifiable reports on what their money achieved.#AFPICON

— qgiv (@qgiv) April 1, 2019

First year retention rates for one-time gifts is 24%. First year retention rates for recurring gifts is 73%. Revenue per donor for single gifts is $108 and for for recurring gifts is $222. @SMacLaughlin #afpicon

— Chris LeBrun, CFRE (@chrislebrun) April 1, 2019

Anatomy of major gift stewardship: a case study. What an amazing example. Our wealth screening could help your #nonprofit unlock results like these! #AFPeeps #AFPICON pic.twitter.com/7ppneN1klK

— Funraise (@Funraise) April 1, 2019