Gail Perry Group Presents:

So You Want to Have a Campaign

Originally presented on Thursday, June 4, 2026

“We’re thinking about a campaign” is one of the most exciting AND terrifying things a nonprofit leader can say.

Here’s the thing, though. The campaigns that actually succeed? They’re not won on launch day. They’re won in the months (sometimes years) before anyone asks for a dime. We’ve coached 80+ capital campaigns at the Gail Perry Group, and we’ve seen exactly what separates the organizations that hit their goals from the ones that wish they’d done a little more homework first.

This webinar is your reality check and your roadmap.

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What You’ll Walk Away With:

  • A clear-eyed read on your organization’s campaign readiness

  • A framework for the infrastructure, leadership, and donor relationships required to succeed

  • Clarity on whether to launch — or level up first

  • An understanding of how to prepare your community for a transformation, not just a transaction

No pressure. No hype. Just the honest conversation you need before the big leap.

You’re not the only one asking these questions.

Every year, organizations just like yours wrestle with the same decision: is now the time? This is the space to figure it out, with experts who’ve seen it from every angle.

Come ready to get clear on where your organization actually stands, what separates campaigns that succeed from the ones that stall, and whether a campaign – or a different path entirely – is the right move for right now. It’s one hour that could save you years of second-guessing.

Who Should Watch

This session is designed for:

  • Executive Directors and nonprofit leaders wondering if a campaign is on the horizon
  • Development Directors tasked with making the case for — or against — launching
  • Major gift officers and fundraisers building toward a campaign
  • Board members who will be asked to lead, give, or open doors

If a campaign is anywhere in your future (or your daydreams), this conversation is for you.

Your Expert Panel

You’ll hear from experienced Gail Perry Group consultants who work directly with nonprofit leaders every day:

Gina C. Vaughn

Gina C. Vaughn, Vice President of Client Service

Gina oversees the consulting practice at Gail Perry Group and is the architect of GPG’s Growth Plan framework. Early in her work, she identified how often the campaign isn’t the answer, and developed a structured alternative that helps organizations build major gift capacity before committing to a campaign. She brings deep experience in campaign counsel, growth planning, and strategic donor engagement.

Jen Herrmann

Jen Herrmann, Vice President of Business Development

Jen is GPG’s lead connector between organizations and the consulting resources they need. She works closely with nonprofits navigating campaign decisions and brings a strategic lens to matching each organization with the right approach at the right time.

They’ll share real-world insight from 80+ campaigns — what it actually takes to get ready, what most organizations overlook, and how to sequence your next steps with confidence.

What Others Are Saying

“These expert colleagues from the Gail Perry Group provide invaluable insights that have transformed our major gift program. Their webinars are a must-attend for any serious fundraising professional.”

Don’t just dream about a campaign — build one the right way. We’ll help you do it.

Get the recording!

Don’t fear change – adapt to it!  We’ll help you do it.

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