Capital Campaigns in
Times of Crisis

5 Keys to a Successful Campaign Even in Today’s Uncertain World

On-Demand Digital Course

Discover How to Chart a Course Through Tough Times to Achieve a Successful Capital Campaign

How are you navigating your campaign through this crisis environment?

Challenges and roadblocks are around every corner.

But it’s not all doom and gloom! Donors are still giving generously and many campaigns are moving forward robustly.

Your capital campaign can thrive too.

Join us and learn how you and your team can adapt, reinvent, and close major campaign gifts even—or especially—during times of crisis.

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"What does a world-famous wildlife conservation organization do after raising $500 million in eight years to be even more impactful in its efforts to lead the fight against extinction? You call Gail Perry! Gail came, listened, investigated and provided more than 130 recommendations to take our relationship-building, friend-raising and fund-raising to a much higher level. Our future and ability to deliver on our vision are brighter than ever before."

Mark Stuart, CFRE, Foundation President, San Diego Zoo Global

"Gail, I cannot thank you enough for your work preparing us to raise money. Our board members now have a clear understanding of their role in fundraising, and are actually taking the initiative to implement the plan. This is nothing short of miraculous."

Jon Wilner, Director, The ArtsCenter

"If you ever get the opportunity to see Gail in action, run – don’t walk – to do so. She’s an invaluable resource, a tremendously giving individual on so many levels and clearly committed to leaving our sector stronger than she found it."

Joe Daly, Senior PharmAssis, Durham, NC

"I’m so proud of our success with the campaign and you were just the right person to help us get it off on the right start. I was honored to work with you."

Judy L. Aliquo, CFRE, President & CEO, Beebe Medical Foundation

"Fabulous, fun, engaging presentation from someone who obviously knows about and believes in what she does."

Marilyn H. Phillips, Montgomery County Partnership for Children

"Our organization is enormously more equipped to now implement an effective major gifts program because of our work with Gail and Kathryn."

Cullen Rodgers-Gates, Executive Director, Congo Initiative USA

None of us predict a crisis environment.

But we can overcome it.

You know that capital campaigns are major, high-risk efforts at the best of times.

If you’re planning or running a campaign during crisis, you and your team are facing many hurdles. And it’s worrisome. Everything from making campaign asks via Zoom and staging virtual campaign events, to motivating campaign volunteers and keeping your board on point – they call for you to reinvent your strategies.

Yes, your campaign can still be successful. You can realize your vision and reach your campaign goal.

There is a way.

Throughout the COVID crisis, we’ve been helping our capital campaign clients reinvent, adapt and successfully move forward, despite the current climate.

Now we want to guide you and your team to success too. The COVID-19 crisis taught us many lessons about overcoming challenges and roadblocks, lessons that can be applied across many types of crisis.

In this inspiring and actionable course, we are sharing our deep understanding of how crisis impacted nonprofits and capital campaigns.

We’ll reveal the five keys to help you defy the times and unlock the success you, your team and your institution deserve.

Achieve Your Capital Campaign Goal

Move Forward to Unlock Impressive Results – Even in Times of Crisis

In this powerful on-demand series, we’ve identified the fundamentals you can control – and the changes you can make – to unlock fantastic financial results.

Gail Perry Group has been successfully counseling multiple capital campaigns throughout the infamous COVID-19 crisis.

We are moving them forward vigorously – and we’re sharing our secrets to success in a challenging time.

This 5-part on-demand series will reveal universal learnings that will help you accomplish your campaign goals even through the toughest times.

Running a Virtual Feasibility Study

Creating Successful “Distant” Donor Relationships

Achieving a Major Campaign Ask Virtually

5 robust webinars

2 BONUS videos

1 recording of the December 2020 live group coaching session

5 CFRE Credits

Here’s What You and Your Team Will Learn

Success Key #1
Managing Uncertainty in the Pandemic Environment
- What you can – and can’t – control in this environment
- Keeping an optimistic attitude during times of crisis
- How donors, and fundraising opportunities in general, are different in times of crisis
- You can control your donor relationships: are they warm and close, even now?
- Managing your board’s attitude – keeping them on point, engaged and supporting the plan
Success Key #2
Campaign Planning and Running a Virtual Feasibility Study
- Performing due diligence in a virtual environment: Are you able to raise the money you need, and how?
- How the pandemic is impacting campaign planning – are you ready to adapt?
- How to reevaluate the value of your major gift donor prospect pool in this new environment
- How to set up your feasibility study so it can pave the way to early campaign gifts
- How today’s virtual world is changing feasibility studies: the pros and cons of phone and zoom interviews
Success Key #3
Your Case: Telling the Right Story, Right Now
- How to reframe your case for support to match today’s new environment
- Don’t make these mistakes with your Vision or Case Statement
- Find out if you should adapt your campaign priorities
- Learn how to tell the compelling, authentic story you need to be telling your donors right now
- How focusing on a renewed plan can make your donors happy and inspire generous gifts
Success Key #4
Creating Successful “Distant” Donor Relationships
- Crafting a lead donor strategy in this COVID environment
- The Gail Perry Group approach: Campaigns by the Numbers – a new campaign management approach
- Virtual skills you and your team need in order to master zoom donor relationships
- Tools for cultivating distant donor relationships: virtual etiquette, deeper listening, permission and skillful conversation strategies
- How to have rich conversations with donors that everyone enjoys
- A guide for nurturing donor relationships in these new times
Success Key #5
Achieving a Major Campaign Ask Virtually
- The secrets to a step-by-step permission approach to a major campaign gift
- Plotting your strategy for lead campaign gifts
- Why a conversational approach always works better than a sales pitch
- The one powerful question to ask—virtually—that can trigger spontaneous 6 and 7 figure gifts from your donors
- Using key volunteers strategically to line up access to a major donor
- Skillful conversation approaches to put the ask on the table
- Four approaches to a major capital campaign ask

It doesn’t stop there. We’re throwing in TWO bonus videos.

BONUS Video #1:

Tips for managing your board during a capital campaign

BONUS Video #2:

Tips for managing your capital campaign steering committee

Want to learn how to defy these times of crisis and achieve a successful capital campaign? This course will equip you with the knowledge and motivation you need to thrive.

Yes, I want instant access

Is this for me?

This course is for you if:

You are a capital campaign fundraiser, feeling the strain
You are an executive director or board member, worried about a stalling campaign
Your team is struggling to nurture donors virtually
Your campaign vision and case don’t fit the ‘new normal’ of 2020 and 2021
You need new skills and ways to rethink your campaign and fundraising strategies
You can’t imagine how a virtual feasibility study can be helpful
You want to turn your fundraising fortunes around and thrive in times of crisis

What’s My Investment?

Receive individual streaming access or downloadable team access, instantly!

Ready to transform your capital campaign strategy?

For only $997, instantly stream all five webinars, two BONUS videos and the recording of the December 2020 live coaching call with renowned fundraising experts, Gail Perry and Dr. Kathryn Gamble.

Get Streaming Access

Want your whole team to be on board?

For $1,497 you’ll be able to download all course components to share with your team, and even your board!

Get Download Access

Got any questions or concerns? Get in touch at support@gailperry.com.

How We’ve Helped Others Transform Capital Campaigns

We know times are tough. Investing in fundraising will vastly increase your revenue streams. Here’s how we’ve helped others transform their fundraising fortunes:

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"Gail Perry moved us from failure and drudgery with fundraising to success and reliability. She was worth every dollar and more."

Angela R. Bryant, Founder, The Wright's Center, Rocky Mount, NC

"Because of Gail, we are on our way to creating a well-oiled machine that can confidently and effectively sustain the financial support we need to do our work."

Caroline A. King, Operation Respect, New York, NY