Why You Should Invest in Your Organization’s Infrastructure

Culture of Philanthropy, Nonprofit Leadership

And there’s no choice.

You can either commit to building your organization or not. You invest in infrastrucreu so that you can raise more money and expand your services.

Doing it halfway is not a smart choice.

Capital campaign in your future? Better invest in infrastructure now!

We have seen organizations who wanted to embark on a major capital campaign, who simply not ready. They hired us as their campaign consultants, and we would come in and find disarray.

Usually the biggest problem is in staffing and resources for fundraising. The organization had big plans for raising much more money, too often we would find that we their development shop had been starved. The able staff was working very hard, but they were spread too thin, trying to execute too many fundraising programs at once.

Often we’d find that the donor CRM was weak. Most often we’d find that the staff team did not have the training or resources to understand the CRM and get what they needed out of it.

Why was the fundraising shop in difficulty? Because the nonprofit’s leaders never devoted the time, energy and resources to build up its organizational and fundraising infrastructure.

You don’t want to be “the best kept secret in town.”

Again, we have heard this far too often!  It makes us sad to hear this.

Why would someone make this declaration? Because they know that public visibility of their work is too low. It means little commitment to communications and messaging.

The organization was not willing to make the appropriate investments – and do the hard work – to build up its visibility in the community.

Yes, we know that when you invest in infrastructure, you cannot spend those funds on your mission.

But nevertheless, the CFO’s, CEO’s and board members must understand that a business needs fuel. It doesn’t run on fumes.

Do you want to make a bigger impact? Do you want to expand your work to help more people?

Then your nonprofit needs investment funds for technology, systems, adequate staffing, fundraising, and communications.

As Nell Edgington said so well on the Social Velocity Blog:

Nonprofits will only get better at creating social change if they have a strong and effective organization behind their work.

Otherwise you’ll stay in “the starvation cycle of trying to do more and more with less and less.“

We say to our clients: Don’t carry out your organization’s mission on the backs of your employees.

Don’t be an organization that says:

“We can’t afford to pay competitive salaries or compensate our people appropriately.”

What do these nonprofits get in return? They get staff turnover.

They didn’t want to invest in their valuable infrastructure resources – their people.

Bottom line: Invest in infrastructure to fuel the fundraising machine.  It’s your engine for growth.

You can’t afford NOT to invest in it. Infrastructure is one of your organization’s most valuable assets.

Grow your infrastructure and you’ll expand your fundraising — and your ability to make a long term, powerful impact.