(MG Series #6) How to Secure a Transformational Gift
We all dream about securing transformational gifts. Those are the gifts that can change your organization’s trajectory into a new, expanded reach. These are the gifts that can blow your mind – with all they can accomplish and the impact they can make.
So how do you find the very special donor who has the capacity, interest and commitment to make a transformational gift?
What’s the Pathway to securing a Transformational Gift?
First of all, you have to start at the beginning. You’ll need to do deep discovery and qualification work. Your goal is to actually identify the donors who might be in a position to consider a truly transformational gift.
Usually, they have been giving to your institution for a while. They know and respect you, your team, and the CEO. They’ve seen your impact firsthand. They are treated like insiders because they already have a long-term commitment to your work.
You Need a Transformational Project.
Never forget! Small ideas trigger small gifts; transformational ideas bring transformational gifts.
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Where’s your transformational project? Can it change the world? Do you have Big Ideas about who you can be and what your institution can do in the world?
Transformational gifts usually require a transformational project in order to inspire your donor. It has to be something that will trigger the donor to think bigger than they have ever thought before. Something inspiring and exciting.
You Need a Transformational Conversation.
Stand in the place of vision and possibility – that’s where the power is. This is the place that holds such energy – the power of potential, of goodness, of expansion and abundance.
Your donor may have a personal, visceral reaction to this vision and possibility. It’s exciting. It’s energizing. And it can mobilize their energy!
Speak to your donor’s heart – and their imagination. Transform the donor’s ideas about the impact they can truly have.
You Need a Transformational Mindset.
It’s time for you to shift your mindset and relationship with your donor. You are no longer across the table from them, pitching ideas. Instead, you shift from “soliciting” to standing right beside them.
In a way, you are transforming your position. It’s like you are standing with your donor in that place of possibility, walking along with them, helping them explore the future. That’s when you truly become a philanthropic advisor, facilitating a gift.
Join the Major Gifts Intensive coaching program for 2021
If you really want to learn how to set up and close transformational gifts, join our Major Gifts Intensive course. You’ll get deep training on the permission-based, conversational approach to a gift. We’ll teach you five different ways to set up and close a major, principal or capital campaign gift.
Partner with us.
Find out how we can help you achieve your fundraising goals with world-class consulting and custom training.
The Major Gifts Intensive is live training with Gail and Kathryn. We’ll help your organization instill major gifts as part of a true culture of philanthropy, so that you have the systems, skills and infrastructure to expand major gifts to your institution.
What’s more, if you do the work with us, you can typically receive a minimum ten to one return on your organization’s investment in the course. Most organizations have seen a much higher ROI. The program more than pays for itself, even the first year.
Applications close next week on Feb 24th. Orientation is on March 2. Let us know if you are interested by going to this page, and submitting your interest so we can schedule a call. We can help you and your team ramp up your skill sets and close more gifts.
