Fundraising Strategy is a comprehensive approach to raise funds for Nonprofit Organizations. It is essential for nonprofits to develop and implement a well-thought-out fundraising strategy to ensure sustained financial support for their operations and programs. A fundraising strategy encompasses a wide range of initiatives such as hosting fundraising events, engaging supporters, utilizing online platforms, and seeking sponsorships.

Find below our articles about Fundraising Strategy best practices.

Nonprofit leader climbing stairs representing fundraising treadmill2025

The Biggest Pain Point of All: Missing Your Major Gift Potential

Too many nonprofits miss their major gift potential and leave money on the table. Learn how to prioritize donors, build relationships, and raise more.
Leadership team rethinking fundraising goals and donor engagement

Pain Point #9: Chasing Visit Metrics Instead of Real Donors

Too many fundraisers chase activity metrics instead of real donors. Learn what measures truly matter for major gifts and donor relationships.
Pain Point #8: No Second Gift from Your Major Donor!

Pain Point #8: No Second Gift from Your Major Donor!

https://vimeo.com/1113040971/cab23ef2b2?ts=0&share=copy You know this already - fundraising doesn’t end when the gift comes in.That’s when the real work begins. One of the biggest pain points we see is what happens after the…
Nonprofit fundraiser feeling undervalued in the workplace2025

Pain Point #7: When Fundraisers Feel Undervalued, Results Suffer

When fundraisers feel undervalued, nonprofits lose donors and momentum. Learn leadership strategies to support staff and fuel stronger results.

Pain Point #6: No Training for Major Gift Officers – So They Fail

Many major gift fundraisers fail without training. Learn how support, focus, and strategy turn overwhelm into transformational donor results.
Pain Point #5- The Uncomfortable Ask2025

Pain Point #5: Avoiding the Ask in Major Gift Fundraising Because of Anxiety

https://youtu.be/mo9Cv6zXKyI This article is based on a lively discussion between our senior consultant, Chuck Davis, and me, as part of our Pain Points of Major Gift Fundraising video series. Chuck and I dug into why fundraisers…
Admin Work Is Killing Your Major Gifts2025

Pain Point #4 – Admin Overload is Killing Your Major Gifts Program

Learn how to protect your major gift officers’ time, boost ROI, and keep them focused on donor relationships instead of admin tasks.
2025

Pain Point #3: Major Gift Fundraising Gone Wrong – When You Ask Too Early

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https://youtu.be/D0jnBAsgqWM At Gail Perry Group, we’re hearing this over and over again: Fundraisers are feeling pressure to “make the ask”—whether or not the donor is truly ready.  It’s one of the most frustrating pain…
2025

Pain Point #2: What to Do When Donors Ghost You!

https://youtube.com/live/iNGmlZERJec When a Donor Disappears in Major Gift Fundraising You’ve been building a great relationship with a donor.You’ve met for coffee.They’ve been warm, responsive, and engaged in your mission. And…
Finding the Hidden Major Gift Potential in Your Own Donor Database2025

Pain Point #1: Finding the Hidden Major Gift Potential in Your Own Donor Database

https://youtu.be/MdX1FcAby_M?si=ly5KzSyZdiGsmyi7 You may be thinking: “We’ve got wealth screening reports and donor lists galore… but what do we do with all this data? How do we use it to find our true major gift prospects?” Let’s…
Major Gift Officers Pain Point Series - You Have to Have Major Gifts to Have a Successful Campaign2025

Major Gift Officers Pain Point Series – You Have to Have Major Gifts to Have a Successful Campaign

https://youtu.be/YxkdAsKEX3M How to Get the Most from Your Major Gifts Investment You want to raise more money.You want your donors to stay with you for years.And you want to see a bigger return on the investment you’re making in…
3 Ways to Present Giving USA and Fire Up Your Board2025

3 Ways to Present Giving USA and Fire Up Your Board

Want to inspire your board with Giving USA data? Use stories, trends, and key takeaways to spark bold conversations and energize their leadership.
Major Gift Challenges and How to Fix Them | GPG

What’s Really Holding Your Major Gift Officers Back?

Are your major gift officers struggling? Discover the most common roadblocks we see—and how to set your team up for major gift success.

How Do You Raise Transformational Gifts Right Now? 

Discover real-world major gift strategies working right now. Learn how top fundraisers are closing transformational gifts in 2025—despite the uncertainty.

The Giving USA Info That Should Fire You Up: A Conversation with BetterUnite

The Giving USA Info That Should Fire You Up: A Conversation with BetterUnite You may be thinking... "Another Giving USA report. More statistics. But what does this actually mean for MY organization?" We had that exact conversation…

Major Gifts in 2025: Why Now Is the Time to Go Bold

Discover what major donors are saying in 2025—and how your nonprofit can raise transformational gifts, even in uncertain times. Get bold strategies that work.