Donor-Centered Fundraising is an approach to raising funds that prioritizes the needs and preferences of donors. It recognizes that donors are not just sources of money, but valued supporters who play a crucial role in the success of nonprofit organizations. By shifting the focus from simply asking for money to building meaningful relationships with supporters, donor-centered fundraising aims to create an environment where donors feel engaged, appreciated, and motivated to contribute regularly.

Find below our articles about Donor-Centered Fundraising best practices.

How (Bad) Marketing and Branding can Kill Your Fundraising

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WHY do you have marketing, communications and branding for your organization?  It's important to ask these questions: WHY does marketing exist? What is the purpose of our newsletter? What is the purpose of our website? What…

A General Unrestricted Ask is LAZY Fundraising

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I’m going out on a limb here to challenge one of the oldest and most cherished fundraising habits in our sector. Not to fear! I’m also showing you how to take that general ask and make it sharper, more urgent, and more compelling. I remember…

#1 Strategy for Fundraising Appeals This Year: Make Your Donor the Hero

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You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please don't make it the same old series of appeal letters. Please don't make your letter…

Use the MPI Formula To Thank Donors and You’ll Increase Donor Retention

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Here's a smart formula to use for ALL sorts of donor communications. Send this information to donors AFTER they give. And your donors will love you for it. Try using the "MPI Fundraising Formula" for your thank yous. What's the MPI Fundraising…

6 Steps You Can Take Today to Improve Your Donor Retention

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We all know that donor retention is where the easy money is for you, your team, and your organization. It's the key to sustainable fundraising for your organization.  Getting current donors to renew is far, far easier than bringing in new…

Newsletter Strategies That Will Open Donors’ Hearts and Wallets

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Your wonderful newsletter just may be a total waste of time. Even worse, it might be HURTING you and your cause. Why? Because it is boring! It may not be boring to you but it sure may be boring to the people you hope will read it. And boring…

How A Donor Communications Program Keeps Donors Giving and Giving

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Are you over-soliciting and under-communicating? The problem is - we solicit our donors often, probably way too often. But what happens with our donors in between solicitations? It’s called “communications,” says my friend Kivi Leroux…

Here’s A Real, Live “Donor-Centered” Appeal Letter

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You're probably working hard to create a donor-centered appeal letter for the fall fundraising season. But what does "donor-centered" really mean? What does it look like in action? We all know how it is supposed to work: We're supposed to…