Fundraising Strategy is a comprehensive approach to raise funds for Nonprofit Organizations. It is essential for nonprofits to develop and implement a well-thought-out fundraising strategy to ensure sustained financial support for their operations and programs. A fundraising strategy encompasses a wide range of initiatives such as hosting fundraising events, engaging supporters, utilizing online platforms, and seeking sponsorships.

Find below our articles about Fundraising Strategy best practices.

Fundraisers connecting through genuine friendship and conversation, symbolizing the heart of friendraising and donor relationships2025

Rethinking Fundraising: The Power of Friendraising to Strengthen Donor Loyalty

Discover the power of friendraising - a donor relationship strategy that builds trust, deepens loyalty, and transforms fundraising into joyful connection.
Major donor portfolio as a roadmap to bigger gifts

Your Prospect List Is More Than Data – It’s a Treasure Map

Big fundraising wins don’t happen by chance. They begin when you identify your organization’s top donor prospects and begin to organize them into a Master Prospect List. This Master List is the foundation of your major gifts program.…

Mastering Portfolio Management: How to Focus on Donors Who Will Actually Give

We’re seeing this issue across the board - from lean nonprofits with one development officer to large universities with seasoned advancement teams. Major gift fundraisers everywhere are facing the same dilemma: too many prospects,…
Nonprofit board members in a meeting making urgent decisions

Emergency Decision-Making for Nonprofit Boards: What Really Matters Now

Nonprofit boards face urgent choices in 2025. Learn how to lead with clarity, strengthen revenue, and build resilience through strategic decision-making.
Diverse group of men and women sitting in a boardroom2025

3 Strategic Tips for Meaningful Board Discussions That Drive Impact

Discover 3 proven tips to transform nonprofit board meetings into strategic, impact-driving discussions that inspire action and alignment.
Two women discussing major gift officer skills sitting in front of bookcases.

The 3 Must-Have Skills Every Major Gift Officer Needs to Succeed

Discover the 3 skills that separate great major gift officers from the rest: deep listening skills, a high net worth mindset, and patience for the long game.
Nonprofit leader climbing stairs representing fundraising treadmill2025

The Biggest Pain Point of All: Missing Your Major Gift Potential

Too many nonprofits miss their major gift potential and leave money on the table. Learn how to prioritize donors, build relationships, and raise more.
Leadership team rethinking fundraising goals and donor engagement

Pain Point #9: Chasing Visit Metrics Instead of Real Donors

Too many fundraisers chase activity metrics instead of real donors. Learn what measures truly matter for major gifts and donor relationships.
Pain Point #8: No Second Gift from Your Major Donor!

Pain Point #8: No Second Gift from Your Major Donor!

https://vimeo.com/1113040971/cab23ef2b2?ts=0&share=copy You know this already - fundraising doesn’t end when the gift comes in.That’s when the real work begins. One of the biggest pain points we see is what happens after the…
Nonprofit fundraiser feeling undervalued in the workplace2025

Pain Point #7: When Fundraisers Feel Undervalued, Results Suffer

When fundraisers feel undervalued, nonprofits lose donors and momentum. Learn leadership strategies to support staff and fuel stronger results.

Pain Point #6: No Training for Major Gift Officers – So They Fail

Many major gift fundraisers fail without training. Learn how support, focus, and strategy turn overwhelm into transformational donor results.
Pain Point #5- The Uncomfortable Ask2025

Pain Point #5: Avoiding the Ask in Major Gift Fundraising Because of Anxiety

https://youtu.be/mo9Cv6zXKyI This article is based on a lively discussion between our senior consultant, Chuck Davis, and me, as part of our Pain Points of Major Gift Fundraising video series. Chuck and I dug into why fundraisers…
Admin Work Is Killing Your Major Gifts2025

Pain Point #4 – Admin Overload is Killing Your Major Gifts Program

Learn how to protect your major gift officers’ time, boost ROI, and keep them focused on donor relationships instead of admin tasks.
2025

Pain Point #3: Major Gift Fundraising Gone Wrong – When You Ask Too Early

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https://youtu.be/D0jnBAsgqWM At Gail Perry Group, we’re hearing this over and over again: Fundraisers are feeling pressure to “make the ask”—whether or not the donor is truly ready.  It’s one of the most frustrating pain…
2025

Pain Point #2: What to Do When Donors Ghost You!

https://youtube.com/live/iNGmlZERJec When a Donor Disappears in Major Gift Fundraising You’ve been building a great relationship with a donor.You’ve met for coffee.They’ve been warm, responsive, and engaged in your mission. And…
Finding the Hidden Major Gift Potential in Your Own Donor Database2025

Pain Point #1: Finding the Hidden Major Gift Potential in Your Own Donor Database

https://youtu.be/MdX1FcAby_M?si=ly5KzSyZdiGsmyi7 You may be thinking: “We’ve got wealth screening reports and donor lists galore… but what do we do with all this data? How do we use it to find our true major gift prospects?” Let’s…