Our Best Practices.

Discover our advice. Put it into action. Raise the funds you need.

Nonprofit fundraiser reviewing major gift donor communication on laptop with personal notes

Gap #5: You’re Not Using Technology to Your Advantage

When our team talks with fundraisers about technology, especially AI, we usually find people in one of two places.Some are avoiding it almost entirely. It feels impersonal. It feels risky. They worry that using AI to draft a donor communication…

Hidden Gap #4 You’re Not Asking for Enough

Fundraising Strategy

Let me ask you something directly.When you prepare for a major gift conversation, how do you determine what to ask for?In many organizations, the number is chosen because it feels comfortable.Not because the donor cannot give…

A diverse group of nonprofit professionals gathered around a table, engaged in genuine conversation

Hidden Gap #3: Your Organization Isn’t Fully Aligned Behind Major Gifts

Fundraising Strategy

Is your major gift program moving slower than it should? Gail Perry shares why organizational alignment may be the missing piece and how to fix it before it costs you more.

Sorting major gift prospects from suspects in a fundraising portfolio.

Hidden Gap #2: The Portfolio Mistake Costing You Revenue

Fundraising Strategy

Learn the difference between suspects and major gift prospects and how focusing on qualified major gift prospects strengthens fundraising results.

major gift strategy roadmap for nonprofit fundraising

Hidden Gap #1: You Don’t Have a True Major Gift Strategy

Fundraising Strategy

Discover why many nonprofits lack a clear major gift strategy and how strategic clarity can drive stronger, more predictable major gift revenue.

We Asked 350 Fundraisers About the Biggest Shifts in Major Giving.

2026

Major Giving Trends in 2026: What 350 Fundraisers Told Us

Fundraising Strategy

Major giving trends in 2026 are reshaping how nonprofits approach major gift fundraising. From tax law changes and donor concentration to next-generation philanthropy and AI adoption, the landscape is shifting quickly.We recently hosted…

Fundraiser communicating with donors to build trust and strong relationships

Communicating with Donors in Meaningful Ways

Donor-Centered Fundraising, Fundraising Strategy, Nonprofit Leadership

Boost donor engagement during uncertain times. Learn how to have meaningful donor conversations, strengthen relationships, and communicate with transparency and empathy to inspire giving.

2026

What a Recent Tax Law Change Means for Your Fundraising Right Now

Fundraising Strategy

A recent tax law change is already affecting donor giving. Learn what it means for nonprofit fundraising, donor relationships, and planning this year.