
Phone Calls to Donors = Highly Profitable Fundraising
Annual Giving, Asking for Donations, Year-End Fundraising CampaignAre you afraid of telephone fundraising?It can be scary to pick up the phone to call a donor or a potential donor!Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation.But stop a…

112 Tips to Raise More Money by Direct Mail Fundraising
Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising CampaignDirect mail fundraising is a major workhorse for all nonprofits. And, yes, online giving and digital appeals are important - but donors pay far more attention to a paper letter that arrives in their mailbox.Here's a smart guide to help you…

Create a Donation Page that Rocks!
Asking for Donations, Year-End Fundraising CampaignWhat would your donors say about your donation page?Especially here - right at the end of the year.And you are hoping, hoping, that plenty of online donations are starting to flood into your site.A recent survey found that 47% of people…

Count Your Blessings and Appreciate Your Donors at Thanksgiving
Capital Campaign, Major Gift Fundraising, Year-End Fundraising CampaignIt's the week of Thanksgiving here in the U.S. and we are counting our blessings.As you consider what you are thankful for, perhaps you might remember your DONORS - the wonderful people who make the work of your organization possible.I think…

Dump the Cliches: Words and Phrases Fundraisers Love to Hate!
Annual Giving, Asking for Donations, Marketing & Communications, Year-End Fundraising CampaignWow, I hit a nerve last week when I talked about my Least Favorite fundraising words.For the record, my own personal award for most disliked word goes to "underserved." I think that word is a very lame effort to describe the wonderful people…

Here’s A Real, Live “Donor-Centered” Appeal Letter
Asking for Donations, Donor-Centered Fundraising, Year-End Fundraising CampaignYou're probably working hard to create a donor-centered appeal letter for the fall fundraising season.But what does "donor-centered" really mean?What does it look like in action?We all know how it is supposed to work:
We're supposed to…
