How Major Gift Fundraising is Like Being Mother of the Bride
Fundraising Strategy, Inspiration, Major GiftsBeing mother of the bride has been an experience in "letting go." And it reminds me of how I have had to "let go" with some major donor prospects. Because they just wouldn't, wouldn't focus on what I wanted them to fund! Let me tell you the…
Three Easy Secrets to Major Gift Success
Capital Campaign, Donor Cultivation, Major GiftsMajor gifts programs can become a money-raising machine for your wonderful cause. Here are three secrets that will dramatically improve your results from your fundraising activities and events. 1. Narrow, narrow, narrow down your focus. Restrict…
Count Your Blessings and Appreciate Your Donors at Thanksgiving
Capital Campaign, Major Gifts, Year-End Fundraising CampaignsIt's the week of Thanksgiving here in the U.S. and we are counting our blessings. As you consider what you are thankful for, perhaps you might remember your DONORS - the wonderful people who make the work of your organization possible. I think…
Step-by-Step Cultivation Moves for Your Major Gift Prospect
Donor Cultivation, Major GiftsTry these cultivation moves with major gifts prospects. They can help build your donors' enthusiasm, engagement and gifts.
4 Steps to a Transformational Gift
Capital Campaign, Major GiftsTransformational gifts are the most amazing gifts of all. They are largest and most significant gift an individual will ever make. Isn't securing a transformational gift your ultimate dream? These gifts bring funding that can completely transform…
Show Me the Money: How to Move From Friendraising to Fundraising
Annual Giving, Asking for Donations, Friendmaking, Major GiftsIn my regular column I write for the Guidestar newsletter, a smart reader sent me the $64,000 question: "All your talk about "friendraising" is great, but show me the money! My organization needs funding right now!" You're exactly right to focus…