Major Gifts in 2025: Why Now Is the Time to Go Bold

You might be feeling hesitant right now.

You’re not alone. All around the country, nonprofit leaders are telling us the same thing. They’re worried. They’re facing sudden funding cuts. And they’re wondering: Should we pause? Should we pull back?

Let me share what we’re seeing — and why this moment calls for action, not retreat.

Nonprofits Under Pressure: A Critical Moment for Fundraising Leaders

We’re hearing it from every sector: universities, libraries, arts and culture, social services, health care — all hit with funding cuts they didn’t see coming.

Leaders are calling us, asking:

• How can we diversify our revenue?
• Can we secure bigger gifts?
• Is now even the right time to be asking boldly?
  

Here’s what I want you to know: You CAN raise transformational gifts right now. And many organizations are doing just that.

What Major Donors Are Really Thinking in 2025

We’re out in the field conducting feasibility studies across the country. Our consultants are speaking directly with major donors — high-net-worth individuals, donor-advised fund holders, and lead campaign supporters.

And guess what?

• These mega donors are NOT the ones bringing up economic uncertainty.
• They don’t seem to be worrying about market fluctuations.
• They’re not hesitating about discussing very large gifts. 

Why Wealthy Donors Are Still Giving Big

These donors have the capacity. And, they have the assets. Best of all, your current and (possibly former) major donors already believe in your work.

What they need, really, is your invitation to partner with them. They need to see a compelling plan to move forward. 

The #1 Strategy: Go See Your Donors

Your top supporters want to know how you’re navigating this moment. They are interested. And they’d love to hear from you.

What to Say: Messaging That Inspires Major Gifts

Tell them:

• Here’s how we’re moving forward
• Here’s what we’re doing to continue our mission
• And here’s how they can help

What doesn’t work? Doom and gloom. It doesn’t inspire generosity.

What does work? An honest, transparent, bold conversation. A roadmap with a plan that says, we are going to move forward, and we’re inviting you to join us.

Free Webinar: Major Gift Success Strategies for 2025

We’re hosting a free webinar to help you and your team raise more major and principal gifts this year — even in this unpredictable environment.

• Thursday, June 26
• 1:00 – 2:00 pm Eastern
• On Zoom — Register Here

We’ll share what’s working for fundraisers right now – including strategies we’re coaching our clients on every day. You’ll get real examples, practical scripts and guidance you can use in your donor conversations immediately.

And we’ll also be announcing our brand-new Major Gift Officer Training Program

If you’ve ever needed to sharpen your skills and go big with your donors, this is the moment.

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Bottom Line: Go Bold with Major Donors in 2025

• Don’t assume your donors are holding back — talk to them!
• Share a bold, honest plan that inspires confidence
• This is not the time to hesitate — it’s the time to act
• Join us on June 26 to get the tools and message guidance you need
  

We’re here to support you, and we so believe in your work.

Let’s raise the big gifts your mission deserves.

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P.S. We’ve already had hundreds register for our webinar, and spots fill quickly! Bring your team and your board. We’ll help you create your own success story in 2025. Click here to register now!