Messaging in the New Landscape: Why Simple Storytelling is Not Enough

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Messaging to donors needs to change. You need to be more authentic, friendly and completely transparent about finances.
AFP Toronto 2017

10 Insights from the Toronto AFP Congress 2017

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  This week, AFP Congress in Toronto presented some terrific international speakers - many of whom are on the cutting edge of fundraising today. There's so much change happening in fundraising all around the world. We are learning…

How I Saw the Light – Change Your Fundraising Communications Now!

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New options in fundraising communications and social media are literally transforming fundraising today. I admit, I was a bit slow to get with the program. And I’m willing to bet that any boomers on your team may be slow to get this…

Take Our Donor-Happiness Quiz

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Mr. Donor, How do I love thee? Let me count the ways. I hope you are happy with my organization, Mr. Donor! I hope you will stick around and become a die-hard long term supporter! Your donors are your "money in the bank" because they are funding…

Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications

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We all know that fundraising is changing. And the way we talk with with our donors is changing like wildfire. So many new communications tools are out there -- offering more possibilities than I can hardly imagine. How do you bring…

Rebranding Your Nonprofit? 6 Steps to be Sure Your Rebranding Sticks

Can rebranding actually help you raise more money, retain more donors, and communicate more clearly? Can it help you get your message out to the right people, and recruit new members, clients or audiences? The answer is "of course" - IF…

How Fundraising is Turning into “Fund Marketing”

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Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…

How (Bad) Marketing and Branding can Kill Your Fundraising

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WHY do you have marketing, communications and branding for your organization?  It's important to ask these questions: WHY does marketing exist? What is the purpose of our newsletter? What is the purpose of our website? What…

7 Steps to Fundraising Success This Year: Strategic Tips for Your Board and CEO

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The new year is a great time to take stock of your fundraising strategy. Here are my strategic tips for board members and CEOs. These will help build a well-oiled fundraising machine inside your organization - something we all want! 1.…

5 Tips for Making Your Donors Love You

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Your donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You have to communicate with her…

How to Ask Your Donors for Feedback So They’ll Love You Even More

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Have you tried asking your donors for feedback? This is a huge new trend that smart fundraisers are spearheading. Why can donor feedback be so important?   How can you send communications to donors if you don't know if they like what…

How to Nail Your Online Messaging to Your Donors

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Kivi Leroux Miller of Nonprofitmarketingguide.com is one of the smartest communications gurus anywhere. What I like about Kivi’s approach is that she cuts to the chase - no fluff, no bull. It’s straightforward advice on how to shape your…

39 Provocative Tips From #AFPICON That Will Make You A Smarter Fundraiser in 2014

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The International AFP Conference in San Antonio this week was pretty amazing! This year I didn't make any presentations - and that meant for a change,  I could sit back and enjoy learning from so many smart fundraising leaders. I…

How to Get Your Emails Opened and Read By the Right Person

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We can live or die by email these days. With all the din and clutter in everybody’s inboxes, how can yours get opened? Try these 10 Ruthlessly Practical Tips for Smart Emailing. 1. Show some personality. Show up as cheerful and…

6 Steps You Can Take Today to Improve Your Donor Retention

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We all know that donor retention is where the easy money is for you, your team, and your organization. It's the key to sustainable fundraising for your organization.  Getting current donors to renew is far, far easier than bringing in new…

Encourage Planned Gifts By Telling a Bequest Story

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For the first time ever, I have a guest post today! I'd like to introduce you to Claire Meyerhoff, who is my favorite Planned Giving marketing expert. As owner of the PG Agency and Editorial Director at Planned Giving Marketing.com,…