10 Steps to Create a Fundraising Appeal Letter That Brings in the Money

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Can you write a compelling fundraising appeal letter? It's one of the most basic skills for every fundraising professional. A fundraising appeal letter is both art and science. It seems that everyone struggles with appeal letters. Everyone…

Messaging in the New Landscape: Why Simple Storytelling is Not Enough

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Messaging to donors needs to change. You need to be more authentic, friendly and completely transparent about finances.
Social Media Success For Fundraisers:

Tame the Social Media Content Monster: Create Impactful Social Content

Today we have a guest post from social media expert Josh Hirsch, Director of Mission and Communications for  Susan G. Komen South Florida. Josh is someone I'd call a "content king." He creates the coolest and most interesting stuff on social…

Want a Winning Social Media Strategy? Take This First Step!

It's Social Media month - and we're helping nonprofits craft a smart social media strategy! What do you really need to know?  How can your social media strategy bolster fundraising? How do you use social channels to strengthen…

Don’t Make These 5 Mistakes In Your Fundraising Appeal Letter

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  Fundraising appeal letter mistakes - 5 key items to avoid Your year-end appeal letter just might be missing the boat. Here are some common fundraising appeal letter mistakes I see so very often:  1. Your call to action…

Creating a Donor-Centered Appeal Letter: A Makeover

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Want to create a donor-centered appeal letter? It's more difficult than you think, it's not very intuitive.  It doesn't come naturally. When we actually sit down to write a letter, our natural inclination is to remind our donor how worthwhile…

21st Century Fundraising Metrics

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Remember the old saying - What gets measured, gets done? We all know it goes for fundraising too, right? So what do you want to get done in your fundraising program this year? Certain amounts of money raised? Donors renewing their gifts? …

5 Simple Tips to Nail Your Online Fundraising

Do you ever feel like you’ve just had enough? You feel overdosed on everything? Too many emails? Too much work? Too much advice about how to raise money? It’s so easy to get confused and overwhelmed with all the advice out there.…

3 Tips for Improving Your Next Fundraising Appeal Letter

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Can you write an amazing fundraising appeal letter? It's one of the most basic skills for every fundraiser. But are you getting your letters right? Or wrong? Here's how to nail your next fundraising appeal letter: 1. Make it all about the ask. That's…

How I Saw the Light – Change Your Fundraising Communications Now!

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New options in fundraising communications and social media are literally transforming fundraising today. I admit, I was a bit slow to get with the program. And I’m willing to bet that any boomers on your team may be slow to get this…

Take Our Donor-Happiness Quiz

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Mr. Donor, How do I love thee? Let me count the ways. I hope you are happy with my organization, Mr. Donor! I hope you will stick around and become a die-hard long term supporter! Your donors are your "money in the bank" because they are funding…

Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications

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We all know that fundraising is changing. And the way we talk with with our donors is changing like wildfire. So many new communications tools are out there -- offering more possibilities than I can hardly imagine. How do you bring…

My Top 5 Tips for a Profitable Year-End Campaign

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Awright, the fall fundraising season is upon us! You are probably working on your year end campaign right now.   And you are probably working on some appeal letters already.   At least I hope you are! There is so much to know…

How to Create a Donor-Centered Appeal Letter by Writing With Love

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Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…

Rebranding Your Nonprofit? 6 Steps to be Sure Your Rebranding Sticks

Can rebranding actually help you raise more money, retain more donors, and communicate more clearly? Can it help you get your message out to the right people, and recruit new members, clients or audiences? The answer is "of course" - IF…

How Fundraising is Turning into “Fund Marketing”

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Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…